Edwin is the author of three books and has lectured to thousands of business professionals around the globe on the subjects of branding, social media, and digital marketing. In addition, Edwin has spent the last 35 years specializing in working with small businesses to increase their profits across the US and the globe. Edwin combines a unique ability to blend humor and pragmatic know-how into his presentations. 

Show Notes

“If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. ” ― Jeff Bezos

We are in an era where seemingly everyone is a branding expert and we have the digital age to thank for that. But, we must proceed with caution as we aim to get branding right.  This episode of The Entrepreneurial You podcast with Edwin Dearborn will explore some of the myths and misconceptions of branding in the digital age.

Here is a snippet of what Edwin shared:

“Personal branding really is about how do you stand out amongst the noise; and be considered and looked to as the expert in your field. How do you become the obvious choice? When somebody wants to go to a restaurant-your's the restaurant that everybody wants to go to or, if you're the Personal Coach or the Realtor, how do you stand out amongst all the Realtors? I live in the Las Vegas, Nevada area in the United States. There's 13,000 real estate. That's a lot of people. Las Vegas has got 2.5 million people just within the city in the County so, how do you stand out? How do you stand out and be amongst the top 2 or 3% of the people that are considered? How to do that? You've got to build a brand not around you but around what you do...how you do it."

Listen to the episode and let us know what is your biggest takeaway.

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