In this episode, Dorie Clark shares her book, Stand Out: How to Find Your Break Through Idea and Build A Following Around It. This book is about identifying the ideas that make you unique and promote them as an expert. Learn that steps and guideline from the “thought leaders” of today, like Seth Godin, Robert Cialdini, and Gary Vaynerchuk. Learn to find your idea, built a tribe around your idea, than monetize that idea. This is a great resource for  those you want to set themselves apart and build a following.