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Episode from the podcastThe Entrepreneur's MBA with Adam Kipnes

The Story Behind the Mission.

Released Wednesday, 23rd June 2021
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Maceo Jourdan is a serial entrepreneur with two decades of building
businesses by creating great products and great marketing. With his
background in discretionary and algorithmic trading, he is able to
merge the risk management of a portfolio trader with the aggressive
risk-taking of an entrepreneur to time business trends with uncanny
Startup to Scale - Maceo scaled his company Insider Code from a
$25,000 ‘friends and family’ loan to a $245 million valuation in under
3 years with an exit value of $420 million. Maceo’s Pioneering vision
brought breakthrough new technologies such as developing some of
the first cloud-based web applications.
Turn Around - After his exit, Maceo was responsible for turnarounds
as a confidential CEO/CMO for hire. In CPG, a $120M increase in
enterprise value, healthcare $220M, and +. This is where Maceo
perfected his proprietary non-linear integrated
marketing system.
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