My buddy Michael McCormick joins us for today’s episode.

This episode was a lot of fun for me and especially interesting because Michael thrives in an industry where the VAST majority of people fail: insurance. He owns Insurance Soup, a company that helps insurance agents market and grow their practices. It is also the largest insurance-related community on Facebook with over 30,000 members.

Michael talks to us about another area where most of us fall flat on our faces: building an audience. He gives some insight into the importance of audience building and gives some really valuable tips on how to do it.

https://www.theinsurancesoup.com/

https://www.facebook.com/groups/insurancesoup/