Brendan Kane joins us for today's podcast.
Brendan is has been in the digital marketing space for about 15 years - getting his start managing digital divisions for two different movie studios. Since then he's started multiple technology and marketing companies.
Today he talks to us about a subject that also happens to be the title of his upcoming book: "Hook Point: How to Stand Out In a Three Second World". There are 60 billion messages sent over digital platforms every single day. He gives us some really valuable insight on not only how to break through that noise and capture somebody's attention in those three seconds, but to truly capitalize on that opportunity once you have their attention.