I call myself the “King of Free” for a reason…

Throughout my career, I’ve been very good at delivering value for FREE. If I’m giving away a book, a class, a summit, or an event, I’m going to make sure I’m giving away value that people would pay for.

Now, I wasn’t always this way. It actually took a lot of convincing to get me to start doing this.

Well, the first time I did this I more than DOUBLED my conversion rate on paid offers.

I will explain the whole psychology and strategy in today’s video!