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The Fitness Business Podcast

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243 How to SEO Your Fitness Business with Kate Toon
Kate Toon is an award-winning SEO copywriter and SEO consultant with over two decades of experience in all things advertising, digital and writing. Kate is the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. Shes th…
242 How Loyalty Programs Drive Retention
Sunil Saha, the Founder and CEO of Perkville. Perkville is the largest rewards platform for the fitness industry. Sunil started the company to help Small to medium businesses compete with large companies by giving them a powerful, yet affordable pr…
241 How to Use Authority Marketing to Make Competition Irrelevant.
Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books.  Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business…
240 6 Step System to Finding Growth in your Fitness Business
Emmett Williams is the President of Myzone.  Prior to Myzone, Emmett built and owned a chain gyms  as well as having owned and grown the international sales & marketing company CFM International. In recent years Emmett was inducted into Fitness Aus…
239 Using Your Brand and Data to Engage Prospects
Andrés Lopez-Varela is the Head of Strategy at Storyation, an award-winning content agency, working with brands such as Blackmores, Destination NSW, MetLife, City of Sydney and BHP. Andrés led the content program for Tourism Australia as the global…
238 How Smart Technology is Transforming the Fitness Industry And Our Cities
Brook Dixon  lives and breathes smart cities. He is the Managing Director of Delos Delta, driving performance improvement, smart city and digital transformation for clients around the world. Brook is a Churchill Fellow, previous president of the Au…
237 Everything you need to know about Marketing, with Mark Schaefer
Mark Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven be…
236 Understanding Experience Design with Dave Flynt from Precor
Dave Flynt is the Vice President – Experience Design for Precor. Dave has spent over 11 years working with Precor, in roles including the Principal Interaction Designer, Director of User Experience and Director – Experience Development Centre. Duri…
235 Winners and Warriors in Your Fitness Business
Dori Nugent the Membership Director at Club La Maison Health and Fitness Club Dori is a 15 year fitness industry veteran, she started out as an instructor, then later became a Group Fitness Director for 2 different privately owned health clubs. Dor…
234 How To Improve Member Engagement in Your Fitness Business
Robert Barnes is the Country Manager - Asia Pacific for Higher Logic.  He has held Chief Executive roles in Australia and New Zealand over a 20 year period including CEO of Australian Canoeing and GM-Operations for Fitness Australia.
233 Data Privacy, Biometrics and Website Accessibility Updates for Club Operators with Helen Durkin from IHRSA
The issue of privacy around the use of data has become increasingly prevalent over the past 12 months.  We had the introduction of the GDPR in 2018 and more and more often we are seeing clubs and studios invest in new technology, including the use …
232 Everything You Need to Know About Data Driven Marketing
Gemma Anderson the Head of Performance and Growth at Deakin University.  She has a background as a digital strategist, working with brands such as Holden, Jetstar and Specsavers and her work has received global and local awards. In 2016 she was the…
231 Jeb Blount: OBJECTIONS How to become rejection proof
Jeb Blount is a sales acceleration specialist and the author of ten books including Fanatical Prospecting, Sales EQ, People Buy You, People Follow You, and Objections. He is among the world’s most respected thought leaders on prospecting, sales, le…
230 Elias Scarr  - Essential Actions for Onboarding New Members
Elias Scarr is the Membership Director for Results Fitness and the sales and communication coach for Results Fitness University, which is a consulting group for gyms world wide. Elias has over 20 years of sales experience in the service industry an…
229 In The Shoes of a Club Manager - BUMPER Edition
In The Shoes is a series where we chat to someone in a specific role within a club, from a Fitness manager to a Franchise Manager, Sales to Group fitness.  We will hear about their role, their biggest challenges, their KPIS and advice for others in…
228 Why Parkrun is so successful
Tim Oberg is the Founder and CEO of parkrun Australia, the largest participation event in Australia. From humble beginnings on the Gold Coast in April 2011, parkrun now operates in over 350 communities with 750,000 members. 
227 A 15 Minute Financial Health Check for Fitness Professionals
Andrea Hovell the co-owner of Healthier Bookkeeping,  an accounting business that caters specifically for the health and fitness industry.  In this weeks episode Andrea takes us through a quick Financial Health Check to ensure we are on top of the …
226  Julie Creffield – How To Speak With Non-Gym Members
Julie Creffield, founder of the plus size fitness movement,  Too Fat to Run.  For over 25 years Julie worked with organizations, such as the London 2012 Olympics, to bring communities together, and it was when she found herself alone as a single mo…
225 How to use data to shape the customer experience
Steve Lesnard is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches and strategic partnerships across sports, technology and lifestyle. Steve is …
224 Kari Saitowitz – Behind the Scenes of Building a Fitness Brand
Kari Saitowitz is the Founder + CEO of Fhitting Room overseeing three Fhitting Room studios in NYC. Prior to creating Fhitting Room, Kari, was a marketing executive at Pepsi where she focused on building equity for powerhouse brands and launching n…
223 Andrea Vahl The Latest Facebook Ad Changes
Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies and her new book is Facebook Ads Made Simple. She was the Community Manager for Social Media Examiner for over 2 years and has ap…
221 Denise Lee Yohn - How to Create a Culture Led Brand
Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles …
222 Dr Paul Bedford Steps to Creating a Retention Plan for Your Fitness Business
Dr Paul Bedford has over 20 years experience working in the fitness industry, including role​s​ as a gym instructor, personal trainer, fitness manager and club manager. ​ ​He has a master's degree in exercise and health behaviours, and a PhD from t…
220 Trina Gray - The Best Advice Ever for Growing Your Fitness Business
If you have ever wanted to grow your fitness business, reach new markets or introduce new revenue streams – then this episode is a MUST Listen show for you. Trina Gray is the founder of Team Rock Star Fit and the owner of the award-winning Bay Athl…
219 Special Report: World Health Organisation Global Action Plan on Physical Activity 2018–2030
Dr Fiona Bull MBE, PhD, Msc. is our special guest for this report on The Global Action Plan on Physical Activity 2018–2030.  During the interview you will hear the 2 main goals of the plan, an overview of the 4 key pillars, we discuss the countries…
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Podcast Details
Started
Apr 26th, 2015
Latest Episode
Jul 2nd, 2019
Release Period
Weekly
No. of Episodes
244
Avg. Episode Length
34 minutes
Explicit
No

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