AKA: CUSTOMER DEVELOPMENT FOR THE REST OF US

Customer Development is a lean startup methodology that is transforming how tech companies create their products. It turns traditional product development on its head by focusing on identifying the core problems a market has before creating solutions. Said that way it seems logical — why would anyone make a solution and then try to find a problem for it to solve? 

Most entrepreneurs take the solution first approach to starting a business — it’s better known as Building a Better Mousetrap. Lots of businesses start with, “Wouldn’t this be cool?” or “I can do X better than those companies.” 

Well, the process of starting up has evolved and Johan and I decided to introduce you to Customer Development. We want to take non-tech companies into the process that is revolutionizing tech startups.

Join The Forge: A Group Of Entrepreneurs Creating A Life While Building A Business
bit.ly/entertheforge

New Training: How To Scale Your Business
If you want to get in-depth training on operating and scaling your business check out The Bootcamp: TimConley.co/bootcamp/