As a child, John Sculley wasn’t interested in toys, he was interested in parts. That love of discovering how things work has been the thread through his life and career, including his tenure as Vice President and President of Pepsi-Cola, and CEO of Apple. He’s a master of marketing, and he shares insights on how perception leads reality, the importance of the consumer experience, his friendship with Steve Jobs, and his current role working with the health care industry.

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