In just nine years, Nik Mirkovic and Alex Tomic built their smile care brand into a category disruptor on track to earn over a billion in annual revenue by next year. Mirkovic and Tomic don’t want shortcuts, so they’ve remained bootstrapped since they started Hismile at ages 19 and 20. Hismile’s teeth-whitening kit has become an internet sensation, making the brand a favorite among influencers and celebrities. But the co-founders aren’t resting on success. They want to make Hismile a category champion and take on businesses with an extra century of experience.

Listen to Nathan, Nik, and Alex discuss: Why living on the Gold Coast keeps them focusedGrowing up together and having a passion for competition Narrowing in on teeth whitening as a problem to solveFormulating their first product and its overnight successBringing R&D in-house and shifting their business modelWhy character matters more than experienceTaking on category giants like Colgate and CrestWhy they have no plans to sellAnd much more product development advice...

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