The Networking with Podcasting Class with Matt Johnson

Released Wednesday, 21st August 2019

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The Networking with Podcasting Class with Matt Johnson

Wednesday, 21st August 2019

Good episode? Give it some love!

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In this class, I’m joined by Matt Johnson, a podcast expert who gives you valuable strategies on how to leverage podcasting as a networking tool to build your freelance business, land more clients, and ultimately increase your visibility. We’ll talk about it from a couple different angles - either hosting your own podcast or being featured as a guest on podcasts where your ideal client audience is hanging out. You’ll also learn about profitable opportunities available for freelancers and virtual assistants seeking to add podcasting services to their business.

Podcast Outline:

0:00 - Opening thoughts

0:53 - Introduction to Matt Johnson

1:57 - Matt shares his Freedom Story and what he’s up to now

4:26 - Matt describes his background as a musician

5:19 - The challenges of tapping into too many niches as freelancers

5:44 - Introduction to the topic of podcasting:

The history of podcasting
Why and how the trend is shaping now
What makes podcasting unique:
- It’s long-form content.
- It’s portable and easy to consume.
- You can share your expertise in a less vulnerable format than video.
- It can be used as a networking tool by introducing people to each other.

12:28 - Craig shares his experience with podcasting

How podcasting can position you as a credible business
How a partnership developed from a podcast interview

13:45 - How freelancers can use podcasting to grow their brand and attract more clients

14:22 - Step One: Use podcasts to get yourself featured.
- Reach your ideal client.
- Remember that podcast hosts are starving for good guests with expertise.
- Use a good story hook.

20:02 - Two different types of people you’re reaching:
- The audience
- The podcast hosts themselves
- - Find 25 people that already have the trust of the clients you want to work with.
  - Develop a strategic network of referral relationships.

23:37 - The importance of referrals and tracking the number of strategic introductions being made

24:19 - Making the podcast host your friend:
- How to be a magnetic guest:
- - Get out of your own head and think about the podcast host and their audience and what they want.
  - Have an attitude of contribution.
  - Mirror and match the podcast host.
  - Build some rapport before hitting record.
  - If you’re talking to someone of a high level and you’re feeling intimidated, ask very simple (high-network) questions:
  - - Next trip or travel?
    - Workouts, experiences?
    - Upcoming conferences or speaking gigs?
  - Mention people you’re both connected to on LinkedIn.
  - After a podcast episode, ask one question: “If I could introduce you to someone right now that would make a difference in your business or your life, who is that? What does that person look like?”

27:25 - The benefits of positioning yourself as a podcast guest or as a podcast host

28:25 - Running your own podcast show as a way to build visibility and attract clients:
- Imposter syndrome can hold people back from hosting.
- Three things you can share publicly that give other people the impression that you’re an expert while you think you’re faking it:
- - What you know
  - What you’re learning
  - What you’re doing
- Make a list of all the different opinions that you would tell a client about how you believe your thing should be done.