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William Tjo
The Genesis of StartupsEpisodes
William Tjo
The Genesis of Startups
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Episodes of The Genesis of Startups
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In this episode, we show you the power of understanding your customers. Identifying a natural connection to your customer segment is a combination of subject matter expertise and empathy to the problem you are trying to solve, enabling you to b
Entrepreneurial success is as much about how you surround yourself with people as it is any startup mechanics. Focusing on your network allows you to discover potential customers, investors and talent. But what does effective networking look li
Focusing on your customer to build and maintain traction is vital for any startup and is arguably the most important. Without traction, startups won't be able to attract funding, attract talent and grow. What does it mean to be a customer-centr
The 2020 WIPO Global Innovation Index ranks Australia as the 23rd most innovative country overall but 40 when it comes to commercialisation. This episode explores the practicalities of creating a startup in Australia - what the funding structur
In this episode, we explore deeper into the tried and true advice of understanding your customer. How do you know who your customers are to begin with? What if your customer doesn't know what they want? What if you are in a bleeding-edge indust
Why do you want to start a business? Is the fame and fortune? Is it the obsession to compete? Or is it passion? Having greater self-awareness for you inner motivations to be a startup founder equips you with the skills to persevere when things
What if you don't know what your passion is? The age-old saying is to follow your passion, but the hardest part of that is not the following, but the identification. In this episode we explore the practical strategies to identify your passion a
It comes at no surprise that building a startup is hard. Very hard. And maybe it's not for everyone? Are there certain mindsets and personality traits that will be advantageous when building your business? Our guest, Joe Zhou, shares his insigh
Cultivating a curiosity or growth mindset is critical for our wellbeing and success as founders. Having the ability to take a step back and evaluate our emotions allows a better understanding of the drivers, giving us space to recharge. How do
Adaptability in industry is crucial, let alone in entrepreneurship. It's not uncommon for startups to be doing something completely different to what the founder had envisioned at the beginning. However, the emotional baggage that comes with ch
This episode explores the critical concept of change, and specifically, how to adapt your startup to large structural changes. Large structural changes almost invariably forces people to unlearn old habits and adopt new ones. Entrepreneurs must
At the risk of flogging a dead horse, what is the optimal amount of entrepreneurial perseverance? How does a startup founder learn to persevere and why is it important to do so? We answer these questions and much more with our guest, Brock Hatt
Startup founders will invariably wear multiple hats as the business priorities ebb and flow. With the multitude of tasks that need attention, how do entrepreneurs focus on what matters most? How do we strike a balance between 'working on the bu
Do all leaders come in different shapes and sizes? Are some considered more 'effective' than others and if so, what does such a leader look like? In this episode, we examine what it takes to become an effective startup leader and the defining c
In this episode, we deep dive into the founder's competitive advantages. How can a founder best position themselves to sustain leverage over competitors? Are there certain characteristics that are essential? We explore these and more with our g
The importance of iterations when it comes to building your startup cannot be understated. In the beginning it may be tempting to think that there is no need to iterate, especially if you have a brilliant idea. However, iterations are about dis
What do venture capital firms look for when assessing a startup? What sort of traits and characteristics should the founders have? We explore this and more with our guest, Alexandra Clunies-Ross.
When it comes to entrepreneurship, it is important for founders to focus on building their startup, their way because nobody knows a startup more than its own founders. This means adhering to their values and what they believe is the right move
There are no black and white answers when it comes to entrepreneurship and innovation. It is important that founders envision the final result of their startup - doing so creates direction. In this episode, Dr Dharmica Mistry shares her insight
Being vulnerable facilitates and builds relationships and unlocks greater opportunities to learn. It requires an understanding that you don't have all the answers - and that's okay. In this episode, we discuss how an entrepreneur can turn their
Everyday someone has a brilliant idea and everyday that idea is abandoned because they have no clue how to start. Is it possible to launch a startup without the specific skillset? How does one validate the idea? How do we measure performance? W
Entrepreneurship can be lonely, especially if you are a sole founder and bootstrapping. You may not have a huge amount of people around you to help, so it is especially important to work on yourself. In this episode, we explore how to identify
Information and advice on how to grow your startup is easy to find. When that information contradicts one another, entrepreneurs can easily get confused on which to follow. How do we know which to follow? Our guest, Eric Belarbre shares his ins
Growing any startup is hard, let alone a social enterprise. Social entrepreneurs are held to higher standards and achieving a sustainable business model isn't enough - we need to make impact. We explore this and more with our guest, Angela Kwan
Entrepreneurs are always at the forefront of solving the world's biggest problems. We are born problem-solvers - looking for new and better ways to do things. In an increasingly tumultuous world, how can entrepreneurs best utilise their efforts
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