In this episode Chloe direct messages Bee Influence’s Influencer Marketing Manager, Laura Callaghan. Learn more about the changing landscape of influencer marketing, along with how intersectional inequality and diversity have a big role to play when it comes to influencer campaigns.

Laura Callaghan Bio

Laura Callaghan has over three and a half years’ experience in influencer marketing. From working at global fashion brand boohoo.com to hitting her stride at Bee Influence, Laura has hosted sleepovers with love islanders and partied with Paris Hilton. You can find Laura at @lauracallaghan_ or visit her food blog at @mcrbites!

Further Reading: 

The Most Important Social Media Marketing Trends to Plan for in 2021 👇

https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/

How to find the best influencers for your brand 👇

https://www.giraffesocialmedia.co.uk/how-to-find-influencers-for-your-brand/

A guide to the different types of influencer 👇

https://www.giraffesocialmedia.co.uk/different-types-of-influencer/

If you liked this episode, you’ll love these…

The Ultimate Social Media Toolkit 👇 

https://www.buzzsprout.com/1265663/episodes/7289008

Influencer Interview: @weekendmuse 👇

https://www.buzzsprout.com/1265663/episodes/5994982

Reels and Real Brand Love 👇

https://www.buzzsprout.com/1265663/episodes/5075780

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About The Giraffe Social Media Podcast

The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!