Have you seen all the talk of Meta’s new social media platform, but aren’t sure what it’s all about? Not to worry! In this episode, we’re looking at the key differences between Threads and Twitter! Connect with us on Social Media:⚡ LinkedIn: ht

S2 010 // How Does the Instagram Algorithm Work?

Aug 16th, 2023 7m 16s

When two worlds collide - The Social Media World and The Matrix?!This week, Rachel and Sam go inside what makes Instagram tick - the pesky algorithm!Join them on a journey through the platform's matrix to discover how it works and why you shoul

S2 009 // What to Look for in a Social Media Agency

Aug 9th, 2023 9m 17s

Have you been considering working with an external social media marketing agency, but don’t know what you should be looking for? Not to worry!At Giraffe, we’ve used our years of experience to compile a list of the five essential things you shou

S2 008 // Video: THE Social Media Marketing Tool

Aug 2nd, 2023 8m 51s

This week, Rachel takes a quick deep-dive into the power of video on social media. Why has the social video revolution occurred? What does this mean about how we use and consume social media? And how can it enhances your marketing. This episode

S2 007 // The Importance of Being Authentic in your Marketing

Jul 26th, 2023 9m 17s

In this week’s episode, we’re tackling that all-too-common buzzword: Authenticity. What does it actually mean to be authentic on social media? And, more specifically, how do you put that into practice? Listen to the episode to learn the answers

S2 006 // 4 Ways to Reduce Stress Working from Home

Jul 18th, 2023 6m 15s

This week's episode of The Giraffe Social Media Podcast features our top 4 ways to reduce stress when working from home.In true music chart show-style, Rachel and Sam reveal the top 4 and why you should include them in your working from home se

S2 005 // Why You Need to Plan Your Social Content

Jul 12th, 2023 5m 15s

In this week’s episode of The Giraffe Social Media Podcast, we’re looking at why it’s vital for anyone working on social media to plan out their content in advance.Plus, we’re joined by a familiar face… or voice, rather 😉 Connect with us on So

S2 004 // 5 Mistakes Small Businesses Make on Social Media

Jul 5th, 2023 5m 11s

In this week’s episode, we’re looking at five common mistakes that small businesses make on social media – and what you can do to avoid them.PS: We’ll be waiting for our Oscar nominations for this one 👀😂 Connect with us on Social Media:⚡ Link

S2 003 // The Dos and Don'ts of Social Media Marketing

Jun 28th, 2023 4m 29s

In this week’s episode, we’re looking at the essential Do’s and Don’ts of social media marketing. We cover everything from buying fake followers (that’s a don’t, btw) and setting clear goals for your content. Enjoy! Connect with us on Social Me

S2 002 // The Power of User-Generated Content for Your Brand

Jun 21st, 2023 4m 37s

User-Generated Content is here to stay but how do you unlock its potential? In this episode we unpack some of the ways brands use UGC to achieve their marketing goals. Unlock the power of UGC for your brand!P.S. Listen out for Sam's creaky cha

S2 001 // 4 Creative Ways to Use Instagram Reels for Marketing

Jun 14th, 2023 6m 45s

We’re back!After a little break, The Giraffe Social Media Podcast is finally back!We’ve played around with the format a little bit to bring you shorter, much more actionable episodes packed full of value.And for the first episode, as you can al

114 // Interview with Kurogo's Head of Social Isobel Cowell

Nov 3rd, 2022 33m 22s

In this week’s episode, Chloe direct messages Personal Brand Manager and founder of Dear Future Marketer, Isobel Cowell. Together they unpack the importance of personal branding online and how to start your dream career with LinkedIn. Isobel Co

113 // Social Media Horror Stories 👻

Oct 27th, 2022 31m 7s

In celebration of Halloween, and all things spooky, we’re sharing our very own social media horror stories! Are you brave enough to hear the tales that all social media managers fear?Further Reading: ⭐ Five INCREDIBLE TikTok Statistics https://

112 // The Rise of Foodstagram 🍔

Oct 20th, 2022 21m 2s

In this week’s episode, we’re talking all things food! We’re chatting about the rise of foodstagram, and the best methods restaurants and food brands can use to grow their audience.Further Reading: ⭐ Five INCREDIBLE TikTok Statistics https://ww

111 // The TikTok Algorithm is CHANGING 👀

Oct 13th, 2022 23m 43s

Have you noticed that people are starting to use TikTok differently? It’s been shown that Gen-Z is now using TikTok as a search engine as well as a video platform – even outperforming Google in some categories.In this episode, we’re discussing

110 // Can Organic Social Media Survive Without Paid Promotions?

Sep 22nd, 2022 15m 14s

The social media landscape is constantly evolving, and so is the big question that we all want the answer to: Can I grow on social media without spending money on ads? It’s a hard question, but one we’re attempting to answer in this week’s epis

109 // The Rise of the Creator Economy

Sep 15th, 2022 20m 52s

The creator economy has experienced massive growth in recent years, with 50 million people identifying themselves as "creators.” Brands are investing more of their social media budgets in content creator partnerships to take hold of the creator

108 // Do We Have Influencer Fatigue?

Sep 8th, 2022 20m 41s

Are social media users becoming bored of influencers? Should brands be looking at new and inventive ways of using influencer marketing? We’re answering those questions, and many more, in this week’s episode!Further Reading: ⭐ Five INCREDIBLE Ti

107 // Interview with Instagram Expert Lucas O'Keefe

Aug 25th, 2022 39m 51s

In this week’s episode, Chloe sits down with Teacher and Instagram Marketing Creator, Lucas O’Keefe. Together they discuss sustainable ways to grow on Instagram, plus Lucas shares his tips to reach new audiences on the platform. Lucas O’Keefe

106 // How to Stand Out From the Crowd on Social Media

Aug 18th, 2022 23m 2s

This week, we’re talking about standing out from the crowd! How can you make your brand catch the eye of social media users? This is exactly what we’ll be explaining!Further Reading: ⭐ Five INCREDIBLE TikTok Statistics https://www.giraffesocial

105 // How to Make The Most of Canva

Aug 11th, 2022 18m 46s

Hands up if you love Canva as much as the Giraffe Social Media Team! There’s no gatekeeping in this episode as we discuss our favourite Canva features and secret hacks to boost your social media game! Further Reading: ⭐ Five INCREDIBLE TikTok S

104 // How to Trendjack Like a PRO

Aug 4th, 2022 18m 49s

It’s time to talk trends! How can your brand make use of the emerging (and fleeting) trends that make themselves known on social media every week? We’re discussing the very best strategies to do exactly that.Further Reading: ⭐ Five INCREDIBLE T

103 // Interview with Pinterest Expert Sarah Burk

Jul 14th, 2022 22m 5s

In this week’s episode, Chloe direct messages messaging Pinterest Manager and Strategist, Sarah Burk. They discuss how online service providers can scale their business channels with Pinterest and the outdated methods to avoid.Sarah Burk BioSar

102 // Our Social Media Icks 🤮

Jul 7th, 2022 28m 29s

They’re a ten but they don’t listen to the podcast 👀You can’t have used TikTok in the last few weeks and not seen the “they’re a ten, but…” trend. And naturally, being all about all things social media, we’re chatting about our biggest social

101 // Our Favourite Social Media Pride Campaigns

Jun 30th, 2022 23m 25s

As luck would have it, today’s episode falls on the last day of Pride Month, so what better excuse to chat about some of our favourite social media pride campaigns?! 🌈Further Reading:⭐ Five INCREDIBLE TikTok Statistics https://www.giraffesocia