The Giraffe Social Media Podcast

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In this week’s Direct Message episode, Chloe chats to GOAT’s Campaign Director, Hannah Ryan about, how you can harness the power of influencers to create a successful online campaign and, of course, the do’s and don’ts that come along with it.Hannah Ryan Bio:Hannah Ryan went from studying geography at the University of Birmingham to managing global influencer campaigns for brands like Tesco, Malibu and Formula E (and she’s travelled around the world while doing it!) You can find Hannah on her Instagram @hannahmayryan or working hard at @thegoatagencyFurther Reading: The Most Important Social Media Marketing Trends to Plan for in 2021 👇https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/How to Master the Basics of SEO 👇https://www.giraffesocialmedia.co.uk/master-seo-basics/If you liked this episode, you’ll love these…The Ultimate Social Media Toolkit 👇 https://www.buzzsprout.com/1265663/episodes/7289008Influencer Interview: @weekendmuse 👇https://www.buzzsprout.com/1265663/episodes/5994982Reels and Real Brand Love 👇https://www.buzzsprout.com/1265663/episodes/5075780Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmediaAbout The Giraffe Social Media PodcastThe Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
In today's episode, Chloe, Nicole, Laura and Ellie are digesting everything that happened on social last month. From Facebook banning news in Australia, to epic food campaigns and of course, a few cheeky platform updates to go along with it. Listen now to catch up on everything you missed on social media in February. Further Reading:The Most Important Social Media Marketing Trends to Plan for in 2021 👇https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/How to Master the Basics of SEO 👇https://www.giraffesocialmedia.co.uk/master-seo-basics/ If you liked this episode, you’ll love these…The Ultimate Social Media Toolkit 👇 https://www.buzzsprout.com/1265663/episodes/7289008Influencer Interview: @weekendmuse 👇https://www.buzzsprout.com/1265663/episodes/5994982Reels and Real Brand Love 👇https://www.buzzsprout.com/1265663/episodes/5075780 Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmedia About The Giraffe Social Media PodcastThe Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
In this episode Chloe direct messages Bee Influence’s Influencer Marketing Manager, Laura Callaghan. Learn more about the changing landscape of influencer marketing, along with how intersectional inequality and diversity have a big role to play when it comes to influencer campaigns.Laura Callaghan BioLaura Callaghan has over three and a half years’ experience in influencer marketing. From working at global fashion brand boohoo.com to hitting her stride at Bee Influence, Laura has hosted sleepovers with love islanders and partied with Paris Hilton. You can find Laura at @lauracallaghan_ or visit her food blog at @mcrbites!Further Reading: The Most Important Social Media Marketing Trends to Plan for in 2021 👇https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/How to find the best influencers for your brand 👇https://www.giraffesocialmedia.co.uk/how-to-find-influencers-for-your-brand/A guide to the different types of influencer 👇https://www.giraffesocialmedia.co.uk/different-types-of-influencer/If you liked this episode, you’ll love these…The Ultimate Social Media Toolkit 👇 https://www.buzzsprout.com/1265663/episodes/7289008Influencer Interview: @weekendmuse 👇https://www.buzzsprout.com/1265663/episodes/5994982Reels and Real Brand Love 👇https://www.buzzsprout.com/1265663/episodes/5075780Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmediaAbout The Giraffe Social Media PodcastThe Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
Grab yourself a hot beverage, and ‘binge-listen’ to Laura, Nicole, Ellie and Chloe as they discuss all things Netflix! The team delve into their favourite must-watch series, and films of the season. What’s your go-to binge watch on Netflix?If you liked this episode, you’ll love these…The Ultimate Social Media Toolkit 👇 https://www.buzzsprout.com/1265663/episodes/7289008Influencer Interview: @weekendmuse 👇https://www.buzzsprout.com/1265663/episodes/5994982Reels and Real Brand Love 👇https://www.buzzsprout.com/1265663/episodes/5075780Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmediaAbout The Giraffe Social Media PodcastThe Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
Will you be our Valentine? Join Nicole, Dom, Laura and Chloe for a chat about the most loved-up day of the year, Valentine’s Day. Whilst it might look a little in 2021, we discuss all the ways brands can use the holiday to their advantage and gush about our favourite rom coms to watch on the special day.Further Reading:The Most Important Social Media Marketing Trends to Plan for in 2021 👇https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/10 Ways to Increase Social Media Engagement [Infographic] 👇https://www.giraffesocialmedia.co.uk/10-ways-to-increase-engagement-infographic/If you liked this episode, you’ll love these…The Ultimate Social Media Toolkit 👇 https://www.buzzsprout.com/1265663/episodes/7289008Influencer Interview: @weekendmuse 👇https://www.buzzsprout.com/1265663/episodes/5994982Reels and Real Brand Love 👇https://www.buzzsprout.com/1265663/episodes/5075780Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmediaAbout The Giraffe Social Media PodcastThe Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!
In this episode Chloe direct messages Australian media slashie, Maggie Zhou. Take a listen and hear how Maggie has used her unique perspective to dominate social media, and how she captivates her audience with creative storytelling through data. Chloe and Maggie discuss:• Advice for growing an engaged social media community (9:50)• The importance on authenticity on social (20:00)• And much more!Maggie Zhou BioMaggie Zhou is an Australian content creator and podcaster. Having written for publications such as Fashion Journal and Shameless Media, she is also a social media co-ordinator and co-host of the pop-culture podcast, Culture Club (@cultureclubpod) In her own corner of the internet, Maggie (@yemagz) is an emerging voice in Melbourne’s slow fashion scene, and has built a community of over 16,000 followers on Instagram. Follow Maggie and her podcast below:Maggie 👉 https://www.instagram.com/yemagz Culture Club Podcast 👉 https://www.instagram.com/cultureclubpodIf you liked this episode, you’ll love these…The Ultimate Social Media Toolkit 👇 https://www.buzzsprout.com/1265663/episodes/7289008Influencer Interview: @weekendmuse 👇https://www.buzzsprout.com/1265663/episodes/5994982Reels and Real Brand Love 👇https://www.buzzsprout.com/1265663/episodes/5075780Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmediaAbout The Giraffe Social Media PodcastThe Giraffe Social Media Podcast takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including interviews with industry leading experts, team chats, and a whole lot more!
In today‘s episode, Kaitlin, Chloe, Laura and Nicole are chatting about some of the major things that happened on social last month, including platform updates, stock market crossovers and the return of a very exciting platform. Listen now to catch up on all things social in January. Further Reading:A Guide to the Different Types of Influencer 👇https://www.giraffesocialmedia.co.uk/different-types-of-influencer/Twitter to introduce Clubhouse-like voice chat 👇https://www.theverge.com/2020/11/17/21570150/twitter-spaces-clubhouse-voice-rooms-testingIf you liked this episode, you’ll love these…The Ultimate Social Media Toolkit 👇 https://www.buzzsprout.com/1265663/episodes/7289008Influencer Interview: @weekendmuse 👇https://www.buzzsprout.com/1265663/episodes/5994982Reels and Real Brand Love 👇https://www.buzzsprout.com/1265663/episodes/5075780Connect with us on Social Media:🔴 LinkedIn: https://www.linkedin.com/company/giraffe-social-media🔵 Instagram: https://www.instagram.com/giraffesm🔴 Twitter: https://twitter.com/giraffesm🔵 Facebook: https://www.facebook.com/giraffesocialmediaAbout The Giraffe Social Media PodcastThe Giraffe Social Media Podcast takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including interviews with industry leading experts, team chats, and a whole lot more!
In this episode Kaitlin direct messages Jo Austin, Engagement and Marketing Manager, at The Women's Organisation based in Liverpool. Listen to discover Jo’s top tips for using social media to grow a business,  generate PR opportunities and so much more.
Grab a coffee and join Kaitlin, Nicole and Chloe as they take a break from the January rush to swap iPhone game nostalgia, screen-time confessions, and of course, their feeds to follow:Kaitlin’s: https://www.instagram.com/deuxmoi/ Chloe’s: https://www.instagram.com/girlsinmarketing/ Nicole’s: https://www.instagram.com/commentsbycelebs/ 
Notebooks at the ready, in today’s group chat, Kaitlin, Chloe, Dom and Nicole share their ultimate top tips and tools for simplifying a Social Media Manager’s day-to-day work. From influencer research to image editing, join the team as they share the apps and extensions they couldn’t live without. 
Take a break with our first coffee break episode of the year. Grab a cuppa with Kaitlin, Dom and Nicole as they discuss New Year's resolutions, the TV obsessions that are getting them through lockdown 10.0 and, of course, their Feeds to Follow recommendations for the week. 
This week the team look back over the tumultuous year that was 2020 and pick out some of the major (and minor) moments that happened each month in and around the world of social media. 
This week the team are counting down the days to Christmas with some very festive talking points. Grab some mulled wine, put your feet up and tune in to hear us debate Christmas day routines, binge-worthy boxsets and the silver linings to be found during this very different Christmas.  FEEDS TO FOLLOW:Kaitlin’s > https://www.instagram.com/majimb.o/ Robyn’s > https://www.instagram.com/simplepolitics/ Phil’s > https://www.instagram.com/historycoolkids/ & https://www.youtube.com/user/TheAuntyDonnaChannel Dom’s > https://vm.tiktok.com/ZSnbXW2v/ 
In today’s group chat Kaitlin, Chloe and Nicole discuss the ever-looming New Year and how to plan content for the coming months. They discuss the trends to get involved in and the trends to avoid, plus, they even crack the code for what should be posted in the no-mans land period between Christmas and New Year.https://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
In today’s group chat Kaitlin, Nicole, and Dom share their favourite Christmas brand campaigns on social media this year. They also answer the scary question, ‘Is it too late to start posting for this Christmas?’ (spoiler: it’s not). Have a listen to discover the team’s ideas for last-minute ad tactics and their key takeaways for cracking Christmas this year.   https://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
We’re back! After a brief hiatus, we’re resuming regular service with a Coffee Break about all things Christmas on social. Kaitlin, Laura and Nicole chat about social media giveaways and the organic engagement struggle, plus, the Christmas movies and ads we love the most.
In this episode, we chat about some of the major things that happened on social last month, including special platform updates, censorship complaints, Facebook Stars and how the US Election has been impacting hashtags. To find out if your business or page is eligible to use Facebook stars click here and scroll to the bottom of the page > www.facebook.com/formedia/solutions/stars-for-music 
In today’s group chat Kaitlin, Nicole, Laura and Chloe look back at the rise of the selfie and debate whether it’s still alive and well or as out-of-date as the Snapchat dog filter. The team reminisce about their highly relatable first-ever selfies, candidly share their relationships with filters and decide whether or not brands should still be using the selfie in 2020. 
In this episode Kaitlin direct messages fashion blogger and influencer, @weekendmuse, who you may know by her alter ego, Chloe Belchamber. That’s right, our very own Social Media Assistant! Listen to discover more about her growing Instagram presence, her opinions on ‘gifting’ influencers and her thoughts on the ever-divisive Emily in Paris. https://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
Today’s episode is a new and improved version of our usual Coffee Break edition. Grab a beverage of your choice and take 30 with Kaitlin, Dom, Chloe and Nicole as they talk about Netflix obsessions, TikTok sensations and a spooky holiday which this way comes…https://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
In today‘s Group Chat episode we delve into the world of Facebook Groups and why they are so effective for businesses. We answer the question, ‘Why isn’t having a page enough?’ and look at some examples of the businesses already killing it with Groups. If you want to learn more about Groups and how to build your own social media community read our guide here 👉 www.giraffesocialmedia.co.uk/power-of-the-social-media-communities-for-brandshttps://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
In the September Newsfeed review, Kaitlin, Dom, Chloe and Kate chat about some of the major things that happened on social last month, including LinkedIn platform updates, a new Facebook just for students and that social media documentary everyone is talking about.https://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
In today’s episode, Kaitlin direct messages Technical Director at our partner agency Footprint Digital Ltd, Tom Jepson. They talk about surprising search trends, why this is actually a really exciting time to be working in digital marketing, and Tom shares his advice on how to survive in the busier than ever digital age. Here’s the link to watch Tom’s TEDxChelmsford talk, Learning to Survive at Warp Speed > www.youtube.com/watch?v=7ETcNtyY3rQhttps://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
Grab a brew and join the team as they celebrate the first-ever Social Media Manager Day! In honour of the event, Kaitlin, Dom, Nicole and Laura discuss their careers so far, what they love about working in social, and the biggest misconceptions industry-outsiders have about the role. https://www.giraffesocialmedia.co.uk/@GiraffeSM podcast@giraffesocialmedia.co.uk
In this episode our host Kaitlin McKenzie direct messages model and influencer, Lucy Bennett (@LucyBennettModel). Listen to discover how Lucy started working with brands on social, her perspective on the ‘Influencer’ title and her top tips for getting started as a content creator. https://www.giraffesocialmedia.co.uk/@GiraffeSMpodcast@giraffesocialmedia.co.uk
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Podcast Details

Created by
Giraffe Social Media
Podcast Status
Active
Started
Aug 12th, 2020
Latest Episode
Mar 8th, 2021
Release Period
Weekly
Episodes
32
Avg. Episode Length
34 minutes
Explicit
No
Order
Episodic
Language
English

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