There are billions of conversations happening online every day. How can a brand rise above the noise and help themselves stand out?
The key is getting inside your customer’s heads and discovering vital insights through their conversations. Our
Our podcast digital series just keeps on giving. This week, we’re keeping it local. Check out my conversation with Pete Wilson of Simpli.fi, a company with a mission we can appreciate: simplify digital advertising with unstructured data solutio
Today, we’re continuing our series on digital tools and sharing our recent conversation with Brendon O’Donovan and Patrick Barrett of TrendKite. We’re huge fans of this company– and have been since we started using their PR software as a beta u
Recently, INK hosted a Digital Day where we met with folks from companies that create all kinds of cool digital tools, from social listening to trend monitoring to unique delivery experiences. Some of these vendors joined us in in our studio an
In this 59th episode of The Good Stuff & The Noise, Kari and Joey sit down with Amy Looper and Beth Carls of One|Seventeen Media. Nearly 20 years ago, Beth and Amy took their Internet consulting company public. And after seeing 8,164
In this 58th episode of The Good Stuff & The Noise, Kari and Joey sit down with one of our favorite former clients, Julie Huls. We had the honor of working with Julie from 2012-2016 when she made great things happen at the Austin Tec
Cultivating a purpose-driven brand can seem like a risky prospect in today’s heated public discourse. But on today’s podcast, we discuss why (and how) brands are actually finding more success by taking a stand on social and environme
The lack of diversity in areas like tech, entrepreneurship (and marketing, too according to the Holmes Report) are well known issues in today’s workforce. To learn more about the work that is being done to address diversity in tech,
#TGSATN podcast is all about discussing authentic, innovative marketing strategies that cut through the noise. Our guest today, Rich Kylberg, is a widely recognized marketer for his track record of doing just that. Rich treats us to
If you haven’t heard, INK has grown a lot lately. And that growth has been so good! We’ve welcomed new faces, expanded to new cities, and increased INK’s service offerings. On today’s episode of The Good Stuff and The Noise, we share
Show Notes Podcasts are officially a dominant content medium. And while B2C podcasts have begun to find their stride, B2B podcasting is still a blindspot (read: missed opportunity) for many brands. If you currently find yourself in this boat, n
Along the B2B or B2C customer’s buyer’s journey, cleantech marketing presents unique challenges. Do you downplay or maximize the “green” side of your sustainable product in favor of messaging about cost savings or innovation? Should your strate
SXSW is upon us! With causes like the #MeToo and #TimesUp movement shaping up to be hot topics at this year’s event, we welcome one of the exciting organizations leading the charge for female empowerment in the workplace: Women in Digital. Two
Net neutrality repeal, the GDPR, Twitter, and cats. All this and more in this, the 50th episode of The Good Stuff and The Noise! For this very special episode, we’re joined by two guests: Ed Zitron, and returning guest Kerry O’Shea Gorgone. Fir
Topic near and dear to my heart? Yep, renewable energy – how it’s made, how it’s marketed, and how we as communicators can ensure that all of the audiences energy affects – and there are a lot of them! – understand its benefits to the world aro
Communicators have artificial intelligence on the brain as AI continues to grow into a core component of modern marketing technology. Ever wondered how to capitalize on AI in a way that’s right for your brand? Or if you should be investing time
We’re bidding farewell to 2017 in our final episode of the year. We had a lot of great advice come through the INK studios, so why not ring in 2018 with some of our favorite sage wisdom?
The post Ep. 47: Goodbye 2017, Hello 2018 appeared first
The power of a network is critical – not just for advancing your career, but also developing friendships that can last a lifetime. But if you don’t have much experience networking, where in the world do you start? We'll hear from both Austin Ad
No guest this week! Instead, we’re taking a look back at 2017 and all the good stuff our expert guests have shared throughout the year. If you want to go back and listen to full versions of The Good Stuff and The Noise snippets featured in th
We’re talking audience intelligence on this packed episode of The Good Stuff and The Noise. The data experts behind audience insight platform People Pattern, alongside some fans from INK’s Research + Insights team, join us to discuss the need w
We talk personal marketing, networking, blogging, and podcasting with author, writer, and marketing consultant Molly Beck.
The post Ep. 43: Reach Out (I’ll Be There) appeared first on INK Communications Co..
Welcome to the very first episode of The Good Stuff and The Noise! Kicking us off right, media consultant Sam Whitmore joins us for a matter-of-fact look at today’s media landscape. Sam specializes in tech editorial, expertise we all need no ma
It’s rebrand week here at the company formerly known as INK Public Relations. That’s right! INK is eschewing its old name for one that far better suits our talents: INK Communications Co. The change reflects our expanded service offering and ev
Did you know there are more than 65 million businesses on Facebook? Or that 69% of users have made a purchase after seeing a Twitter ad? There’s a vast world out there (but also vast opportunity!) so you want to make sure your social media effo
How do you prove the monetary value of your PR program and show that your hard work is truly moving the needle for your organization? PR folks in our industry ask themselves this question every day. Despite the vast pool of data at our fingerti
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