Along the B2B or B2C customer’s buyer’s journey, cleantech marketing presents unique challenges. Do you downplay or maximize the “green” side of your sustainable product in favor of messaging about cost savings or innovation? Should your strategy focus on activating the C-Suite, the end user, or somewhere in between? And how do you effectively juggle...
The post Ep. 52: Green, Clean Marketing appeared first on INK Communications Co..
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