There are billions of conversations happening online every day. How can a brand rise above the noise and help themselves stand out?

The key is getting inside your customer’s heads and discovering vital insights through their conversations. Our digital tools podcast series continues with Kellan Terry of Brandwatch who joined us to chat about how to drive product innovation and reveal customer mindsets. Whether you’re developing a marketing campaign or doing thorough market research, you’ll want to explore this digital tool.

Kellan also discusses the different features of Brandwatch’s platform. Learn why it’s critical to focus on micro-influencers via the Audience tool and bring marketing insights to life through data visualization platform Vizia. All these products combine to form a market research attack that works for brands in all verticals.

The Good Stuff and The Noise is all about featuring stories from inspiring marketers. Make sure you never miss an episode by following us Twitter, Instagram, and everywhere else @heyINKco. You can also download The Good Stuff and The Noise on Soundcloud, iTunes, Stitcher, or wherever you get your podcasts. And check out our blog for other dives into cool digital tools.

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