If you do any kind of email marketing then you likely pay close attention to an important stat called "open rate".

And if your list is anything like mine (and everyone else's on planet earth) then you might be a bit disappointed to see that not everyone opens your emails. What the heck?! How could they not care about your awesome emails as much as you?!?

I feel your pain.

Here's the thing though - unopened emails aren't a waste. In fact there are 3 huge reasons why they are anything BUT a waste. In fact, they can be powerful tools for your business. Let's discuss.