For most shoppers, fair trade, organic, non-GMO products means paying a premium. And the amount of choices? Endless. But conscious consumerism doesn't have to equal uninformed decisions and an empty bank account.

Brandless, which charges $3 for a variety of products, is changing this equation. Founder Tina Sharkey talks about her mission to democratize access to high-quality goods, redefine what brand means, and scale the Brandless business alongside its community.