Marketing should be a disruptive force. Today, data has turned a lot of marketing into a rigid force. In this episode, we talk about how you can market against the grain.

How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179

Feb 9th, 2021 38m 58s

In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics. Postalytics is making direct mail part of the marketing automation playbook. We talk to Dennis about why his previous company Boingnet pivoted to become Postaly

How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178

Feb 4th, 2021 44m 49s

In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better. We go through the famous example

Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177

Jan 28th, 2021 26m 23s

In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers. Examples of fast-growing products with horizontal

How do the best companies pick winning markets #EP176

Jan 26th, 2021 26m 57s

In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets. We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around. We cover how they

Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175

Jan 21st, 2021 40m 49s

It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners. Each week we scour all of the information we've co

Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174

Jan 19th, 2021 38m 4s

In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks. By listening to this show, you'll learn: - How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand

EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model

Jan 15th, 2021 34m 23s

In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model. Docket is currently at 15,000 users growing through SEO and product-led viral

EP172: How to be a Successful Marketing & Growth Leader

Jan 12th, 2021 14m 23s

In this episode of the GrowthTLDR, we discuss five critical skills you need to be a successful marketing and growth leader. We talk about the importance of forecasting, why great leaders prioritize, how great leaders have great teams, how every

EP171: Six of the Best Lessons from GrowthTLDR 2020

Dec 8th, 2020 37m 56s

In this episode of the GrowthTLDR, we run down our top six lessons from 2020. We talk about the evolution of content marketing, recap some great lessons on creating a growth OS for your company, and discuss some of the interviews we had with co

EP170: How Companies use M&A for Growth

Dec 3rd, 2020 14m 1s

In this episode of the GrowthTLDR, we're going to cover four examples of how companies use M&A deals to find both growth and leverage. We get into some of the latest M&A deals in SaaS and go through four examples of how companies have acquired

EP169: How Freemium Helped Planable Grow to 700 Customers

Dec 1st, 2020 30m 57s

In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable. Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers bett

EP168: How Growth Helped Companies Like Uber and Lambda School to be Successful

Nov 24th, 2020 40m 55s

In this episode, we talk to Adam Grenier who has done growth at companies like Hotel Tonight, Uber, and Lambda School. We get into Adam's wild ride at Uber, where during his four years the company went from 300 employees to 20,000. We ask what

EP167: The Four Things Marketers Can Learn from Growth

Nov 19th, 2020 12m 49s

In this episode of the GrowthTLDR, we talk about the four things marketers can learn from growth. We talk about the importance of understanding the problem your product solves, and how that should translate to goals. We talk about the value of

EP166: The Marketing Leadership Playbook for Scale-Ups

Nov 17th, 2020 31m 23s

In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma. We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company. We get into how you should

EP165: How to Build a Customer Acquisition Model

Nov 12th, 2020 24m 32s

In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides. We then get into how you can build a customer acquisition model for 2021 to ens

EP164: The Growth OS Used by Companies Like Pinterest and Lyft

Nov 10th, 2020 37m 36s

In this episode of the GrowthTLDR, we talk to Ludo Antonov, who founded the growth team at Pinterest and is now running growth engineering at Lyft. We get into how companies like Pinterest and Lyft excel at growth. We discuss the three most c

A Quick Update on the GrowthTLDR - Nov 3rd

Nov 3rd, 2020 2m 38s

A quick update on the GrowthTLDR about upcoming shows, and our soon to be launched community.

EP163: How do you avoid hitting growth ceilings?

Oct 29th, 2020 25m 21s

In this episode of the GrowthTLDR, we discuss one of the most common problems that most scale-ups encounter - hitting growth ceilings. Most companies who transition from start-up to scale-up do so because they manage to find a marketing channel

EP162: How Course Hero Makes Every Users First Experience Memorable

Oct 27th, 2020 41m 49s

In this episode of the GrowthTLDR, we talk to Tomas Pueyo, the VP of Growth at Course Hero, a platform that helps students answer their study questions. Tomas is managing the entire product and growth department that consists of 150 people. We

EP161: The 8 Steps to Build a Winning Content Formula

Oct 22nd, 2020 21m 25s

In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula. We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an

EP160: How GoSkills is Growing Through Bite-Sized Education

Oct 20th, 2020 32m 3s

In this episode of the GrowthTLDR, we talk to Bhavneet Chahal, the CEO, and co-founder of GoSkills, about taking the company to 2 million in revenue. GoSkills is an online education company. They have 18 people who all work remotely. We talk to

EP159: How to Be a Successful Leader at a Scale-Up

Oct 15th, 2020 28m 37s

In this episode of the GrowthTLDR, we talk about what great leaders at scale-ups excel in. We discuss the importance of both hiring and retaining talent, including tips from people who've built great teams. We talk about team design and how gre

EP158: How the Best Growth Teams Size up Opportunities

Oct 13th, 2020 29m 42s

In this episode of the GrowthTLDR, we talk to Yousuf Bhaijee, the ex VP of Growth at Eaze. We talk to Yousuf about his time running growth at Eaze, an eCommerce company for on-demand Cannabis delivery. In that role, Yousuf was responsible for i

EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow

Oct 6th, 2020 35m 12s

In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket. We talk to Shane about paid advertising and ho