Need to make your business more noticeable to certain target audiences? Want your website to have a higher traffic flow of customers? Listen to this week's episode about how to improve your social media advertisements. Today's guest is Jeffrey Katz, an entrepreneur, and Founder of Quarter Muffin. Jeffrey gives us tips on how to grow your website traffic flow and how to reach out to more target audiences in order to drive your sales up. Join the host Casey Cheshire and listen to Jeffrey giving step-by-step instructions on getting your business noticed more.

 Busted Myths:

• Big social media ads alone can drive new customers in but, it doesn’t work that way.

Takeaways:

• To run a good ad campaign, make sure the product you are trying to sell is perfect in every way. If it has flaws, people may not want to buy it.
• Make sure your product's website is optimized for desktop and mobile devices in order to sell to your target audience.
• Look at who your target audience is. See who often buys your product, is subscribed to emails, and who visits your website a lot.
• If your website doesn’t have a consistent amount of traffic, it may not change when you post an ad on social media. You have to make sure your product is perfect before you start posting ads. 
• When posting an ad on social media, make sure you are creating many posts on multiple social media platforms to help reach out to a wider range of people. 
• Make sure you have a good strategy for how you want to advertise your business on social media before you start posting. 
• Make sure the content that you are producing is effective. If you notice that you aren’t getting as much traffic to your website from the social media ads, change it. Make it more entertaining to intrigue your audience.

Quote of the Show:

• “A lot of people don't realize this, but you know, the copy and the exact details don't make the world of a difference. It really comes down to how strong your data is. So the brands that come in with strong data sets have a lot of website traffic already. It works really well for Facebook ads.” (04:20)

Shout Outs:

• Depesh Mandalia - Entrepreneur/Marketer 

Book Recommendations:

• “Bamf Bible” - Josh Fetcher

Links:

• LinkedIn: https://www.linkedin.com/in/jeffreymkatz/
• Website: https://www.quartermuffin.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
• YouTube: https://youtu.be/gXdfXmve570

The Hard Corps Marketing Show is sponsored and produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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