Sometimes there is an aversion to using vendors. But why is that? Could utilizing a vendor’s expertise make more sense for your team or is an organic in-house method more fitting?

A Marketing Leader, Speaker, Motivator, Strategist, VP of Marketing at Buyers Edge Platform, Andy Rosenbloom, dives into the pros and cons behind in-house and vendor services.

Takeaways:

• Vendors provide an outside perspective and expertise in the service that they provide. This cultivates a learning experience within the partnership of your team and  the vendor.
• Most of the friction that we encounter in relationships from managerial, vendors, friendships, and more can be reduced via a clear setting of expectations.
• As a leader, there needs to be trust between employer and employee, as well as, employee in themselves. This enables independence and support to grow in their career.
• Tweak the internal technical process of how your lead information gets routed through the CRM and marketing automation tool to better align the sales and marketing processes.
• “Not putting as much emphasis on scaling the headcount of the marketing team and figuring out effective partners to outsource some of the work to is worth considering.”~Andy

Links:

• LinkedIn: https://www.linkedin.com/in/andy-rosenbloom/
• Twitter: https://twitter.com/AndyRosenbloom
• Buyers Edge Platform: https://buyersedgeplatform.com

Busted Myths:

• Everything does not need to be completed  in-house. Using paid search, content writers, asset creators, etc. will give your company the opportunity to grow exponentially.

Ways to Tune In:

• iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
• YouTube - Full video - https://youtu.be/N4P1gH0mprA