Building a brand can be complicated, but on this episode of The Hard Corps Marketing Show today’s guest is a brand expert, a writer, and was voted Top 20 Australia Personal Branding Expert to watch. Louise Booth is the founder of Hudson Digital. Louise joins the host Casey Cheshire to share some of her tips on how to build a quality personal brand. 

Busted Myths:

• Most businesses focus on corporate brand strategy but do not consider the value of personal branding.

Takeaways:

• If you build your personal brand, visibility online, and credibility, more opportunities will come your way. Personal branding can help define what you want to do in a job instead of competing for an off-the-shelf job.
• If you are a business owner, building your team's personal brands can make a big difference. Being able to share expertise, education, and video content through personal branding can produce more revenue than regular advertising. 
• On social media, you can identify yourself as an influencer, celebrity, entertainer, celebrity authority, or curator. As one of these archetypes, you can use personal branding as a way to gain credibility and showcase your expertise.
• Building emotional connections online can bring great context to your followers. Telling people personal stories can help build a connection with your audience.
• Going through a personal brand strategy can help you see the gaps in your online personality. It allows you to create a vision and see what you want to achieve in your career.
• If you want a breakthrough with your content, you need to have a single-minded message connected to you.
• To build your personal brand successfully, you go through value proposition, brand identity, content strategy, and reach. 

Quote of the Show:

• “If people don’t know about you, they can’t buy from you” - Louise Booth

Links:

• Facebook: https://www.facebook.com/louise.booth4 
• LinkedIn: https://www.linkedin.com/in/louise-booth-3a71796/ 
• Website: https://gohudsondigital.com/

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
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