The Hard Corps Marketing Show

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Episodes of The Hard Corps Marketing Show

A Thought Leader, Collaborator, Conversationalist, Director of Marketing & Brand at Expensify, Joanie Wang, breaks the stigma behind becoming a generalist over a specialist.   Takeaways: “My career has been cultivating different skills b
A Marketing Thought Leader, Author, Former Professor, CMO at nCino, Jonathan Rowe, discusses best practices for building and defining your brand internally and externally.   Takeaways: “Before and while doing marketing activities ask you
Podcasting is one of the best ways to grow your audience, attract inbound leads, and share a message or thoughts with people around the world. Is your company creating podcasts?  A Thought Leader, Mentor, Entrepreneur, Podcaster, Co-founder an
Marketers need to be great storytellers in order to produce great brand stories. But what makes a great storyteller? What are the essential pillars of storytelling? A Thought Leader, Actor, Entrepreneur, Speaker, Feature Film and Commercial Pr
To understand marketing you first need to understand the essential core of human beings. It’s time to learn about the foundations of what makes a person tick to then recognize how to best influence them. A Marketing Thought Leader, Visionary,
Sometimes there is an aversion to using vendors. But why is that? Could utilizing a vendor’s expertise make more sense for your team or is an organic in-house method more fitting? A Marketing Leader, Speaker, Motivator, Strategist, VP of Marke
Sometimes marketers get so lost in the planning process of the content calendar that they miss the target of why they are putting out that content. What’s the message or purpose? How can we become more memorable? Creator, Executive Producer an
In today’s technology savvy world, it is really easy to press the “send all” button and hope for the best. But is that enough? How can marketers be authentic and intentional with their content? A Marketing Thought Leader, Salesforce Certified,
We often see a sales leader become the head of sales and marketing departments. But is a marketing leader just as qualified to lead sales? How can marketers assist in making sales’ jobs easier? A Marketing Thought Leader, Host of the REAL Mark
The US Hispanic community has grown significantly in recent years from a population, as well as, an economic standpoint. However, many brands and businesses are under investing and representing this market. How can we engage the Hispanic market
More leads does not equate to more revenue! Then how do we convert more leads to hit our revenue goals? A Marketing Executive, Revenue Thought Leader, Go-to-market Strategist, Host of The Emerging CMO Group at the Peak Community, VP Marketing,
Marketing has come a long way from the “Mad Men” days. However, some teams still struggle with a generational disconnect. How can we bridge the gap to market more effectively? A Marketing Leader, Director of Marketing, Andrew Sheaffer, discuss
Maximizing productivity is not always as simple as it sounds. It takes a team effort to align goals and take a step back to figure out what needs to change. What should we be doing to identify priorities and manage goals? An Agile Marketing Th
Numbers and technology are an important part of marketing, but they are not what pushes marketing past their goal. How does your audience view your brand? What is the story? A Digital Marketing Thought Leader, Speaker, B2B People’s Choice Awar
How do we better communicate between the product, marketing, and sales department? How can we improve our product marketing process? An Award Winning Marketing Thought Leader, Business Strategist, Director of Marketing Communications at Taconi
How do we promote sales and marketing alignment? What can we do better to support each team? A Thought Leader, Partner of Linking Indy Women, Co-Founder of Ride & Raise, Ally Brettnacher, delves into the four easy steps towards sales and marke
Public relations is often thought of as crisis management or press releases. But what if you could take PR tactics and use it to understand your target audience and boost ROI? A Thought Leader, “Anti-PR” Strategist, Entrepreneur, Podcaster, Fo
How do we improve our accessibility for customers? What is the best way to engage with them in the ever expanding digital world? A B2B Technology Executive Thought Leader, Top 40 Demand Marketing Game Changer, Top 30 Most Influential Women In
With the growing tech world and large community outreach online it is hard to avoid the attraction of having a company social media presence. But how is the social being used? Is it just a strategy or does it represent a bigger position or purp
When deciding to continue a lead’s customer journey to sales, it is important to look at what makes sense for them. Are they ready to move forward at this moment?  An actual Rockstar, Marketing Thought Leader, Entrepreneur, Formally CMO and no
How do we define customer success? Is it through the experiences our clients have or by the outcomes they receive? Host of the 5x award winning podcast The Electronic Propaganda Society, Director of Market Strategy at Salesforce, Mathew Sweeze
The Best of 2020 - Christina Anderson - Hard Corps Marketing Show #234   It’s a holiday special! And a special guest - Christina Anderson, Marketing Coordinator at Cheshire Impact!    2020, as crazy as it’s been- what a wonderful thing to h
A Thought Leader, Content and Social Marketing Expert, Forbes 30 Under 30, Speaker, Author of The Manifesto on Content Marketing Teams, Evangelist, Podcast Host of The People In Marketing, Co-Founder and CEO of Planable, Xenia Muntean, shares h
Marketing is not just about sales or the product. It is about the people and the community you cultivate. This is why creating an experience with your marketing is key. A Strategic Marketing Leader, former marketer at Sony Music, Founder and C
A Business Leader, Entrepreneur, Writer, Founder and President at SalesRoads, David Kreiger, delves into building sales and marketing alignment and buyer communication.   Takeaways: Having a point person that sales and marketing reports
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