95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI. It sounds scary, but it doesn’t have to be this way. Today we’re talking with healthcare commercialization strategist and digital health advisor Dr. Roxie Mooney, about the steps innovators can take to dramatically increase their chances of being in the other 5%.
This is a rich conversation, and whether you’re a startup or innovating within your organization, it's full of things you should be thinking about right now!
Dr. Roxie Mooney helps health tech innovators uncover their most profitable and viable market strategies, from early adoption strategies to pivoting. She transformed 20 years of business practice, 7 years of researching over 500+ peer-reviewed articles, and 160+ interviews with health innovators into a repeatable method to go from an idea to full-scale adoption. She advises startups and emerging healthcare brands and has been involved in three successful exits.
She currently serves as the Healthcare Commercialization Strategist and Digital Health Advisor of Legacy DNA. She’s also the international best-selling author of How Health Innovators Maximize Market Success: Strategies to Launch and Commercialize Healthcare Innovations, as well as host of the podcast and video show “Health Innovators.”
In addition to her strategist role, Dr. Roxie is a sought out speaker and educator. She’s spoken at HIMSS and the Connected Health Conference, and currently serves as an Associate Professor of Marketing at the Jack Welch Management Institute and an Adjunct Professor of Gender Leadership and Coaching and Consulting at Palm Beach Atlantic University. She’s also a Board Member of One Purse, a nonprofit organization committed to restoring the lives and dreams of sex-trafficking survivors.
Dr. Roxie holds a DBA with a Marketing Specialization from Walden University, an MS degree in Organizational Leadership from Palm Beach Atlantic University, and a BA degree in Organizational Communications from Rollins College. She has carried out additional post-graduate studies on Disruptive Strategy under Clayton Christensen at Harvard Business School.
To learn more about Dr. Roxie’s personal and professional work, follow her on LinkedIn: www.linkedin.com/in/roxiemooney. Learn about her company Legacy DNA at www.legacy-dna.com.
More on selling/getting things done in Healthcare:
Also mentioned on the show:
The #HCBiz Show! is produced by Glide Health IT, LLC in partnership with Netspective Media.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More