Bernadette Jiwa joins The Heart of Marketing to share ideas from her new book Hunch: Turn Your Everyday Insights into the Next Big Thing. In it she busts some of the myths we believe about “creative genius” and how innovation really happens. “

127: Coca-Cola And The Future of the CMO

Jun 1st, 2017 26m 53s

Did you hear the news? Coca-Cola has eliminated its chief marketing officer (CMO) and in its place, drum roll, please, John Gregory Olson! (Well, you're going to have to listen to what Coca-Cola is doing in the C-suite.) When you think about

126: How Evian of Suave To Make Us Naive In Branding

May 23rd, 2017 21m 27s

Did you recently hear of the trick Suave played on its consumers? Millennial women, actually. Unilever's Suave heard from its base that they wanted a higher end brand at value pricing. Now, we all know that Suave ain't no top-shelf Tequila. It

125: Why Consider Social Listening Strategy & Some Tool Tips For You

May 16th, 2017 23m 35s

If you're merely sharing on social media and not clueing into social listening, then it's likely your brand isn't powered up on social channels. There are way too many users on each social media channel and it's impossible to listen in on all t

124: IKEA Seizes Opportunity With Veggie Balls, More Food Items To Compete for Customers

May 8th, 2017 15m 26s

Veggie balls at IKEA are a hot topic, so much so that the global retailer is putting more attention on its food menus to attract a growing market of folks who just come to IKEA to dine. Have you ever been to an IKEA, smack in the middle of nowh

123: Why This Email Worked And This One Didn't

May 2nd, 2017 15m 58s

There's an art and science to email marketing, and today on The Heart of Marketing your #RockHot co-hosts Jayme Soulati and John Gregory Olson share a few back and forths about an email that did and an email that didn't. What does it take for y

122: Is IoT a Marketer's Dream Or Just Catering to the 1 Percent?

Apr 25th, 2017 18m 27s

Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators. These new formerly called ice boxes, can now dual as a television, screen for viewing what's inside

121: Ann Handley Talks Content Marketing Strategy

Apr 18th, 2017 45m 36s

We are delighted to welcome Ann Handley to The Heart of Marketing today. She's interviewed by our also delightful co-host John Gregory Olson who is a self-professed "fan boy" of Ann and her work. Taken directly from her website: Ann Handley is

120: Will Video Kill Off Written Content?

Apr 11th, 2017 23m 54s

Jay Baer, no he's not our guest today and we're working on that, has been writing about the popularity of video in content marketing. He shares a really nice piece right here you need to read or view on the topic. Today, John Gregory Olson and

119: How to Use Digital Media to Make In-Person Conferences More Valuable

Apr 3rd, 2017 24m 34s

Heading to a social media conference this year? How about a conference in marketing, public relations, SEO, content, email, or whatever your vertical is? Conferences are indeed best practice for in-real-life branding. You show up and immediate

118: Workplace Culture – Five Things We All Need to Be Happy [with Maura Sweeney]

Mar 28th, 2017 32m 54s

She's the official Ambassador of Happiness with a Circle R after that, and we're so delighted to have Maura Sweeney on the show today. She rounds out the third episode in The Happiness Series on The Heart of Marketing, and what a way to finish.

117: How to Create Happiness in the Workplace

Mar 22nd, 2017 34m 6s

We're in the second episode of The Happiness Series, and today John Gregory Olson and Jayme Soulati are discussing the definition of happiness. When you experience life at home, in the workplace or buzzing around the world, how do you comport y

116: Happy Customers are Loyal Customers – the Economic Value of Happiness [Wharton Case Study]

Mar 14th, 2017 17m 22s

When Kembrel Jones joined the University of Pennsylvania's Wharton School of Business in 2008 as the new dean of students, he was charged with "lightening things up" at the stodgy elite business school. Essentially, the campus was a dull and b

115: Pros and Cons of Writing a Book to Build Your Personal Brand

Mar 6th, 2017 24m 22s

Ever wonder whether you should write a book and if that's a good idea? In this mini (we try to make it a shortie), John Gregory Olson and Jayme Soulati share some solid reasons why you ought to write a book for instant cred, the experience, and

114: Warby Parker and Shake Shack Use Technology to Make Customer Service Remarkable – and You Can Too!

Feb 28th, 2017 37m 12s

We've been doing a lot of talking about customer experience and often the stories we share are the ones we read. Today is no different as we grabbed a story from Fast Company to share with you the customer experience philosophies of Warby Parke

113: Love Your Customers and They Will Love Your Brand – Differentiating on Experience [Case Studies]

Feb 21st, 2017 31m 47s

Cultivate love? It's not an esoteric thing, and we can honestly say so because we swiped that phrase directly from Fast Company. We owe this podder to our favorite business publication for giving us this idea for an episode. How Brands Cultivat

112: DIY Online Reputation Management – Strategy and Tactics [Case Study]

Feb 14th, 2017 25m 40s

Today's episode is all about how you ensure your online reputation stays positive. Jayme Soulati, our illustrious co-host tells all about how you can begin to DIY your page one Google presence with a bunch of tips. Here's the secret she uses -

111: The Unique Opportunity of Marketing on Pinterest [with Alisa Meredith]

Feb 7th, 2017 45m 57s

There’s something about Pinterest … It is different from other social media platforms out there on ‘The Webz’. If you are thinking about marketing your business, your brand or your service on Pinterest, good for you! A unique marketing opportun

110: The Lost Art of the Handwritten Note

Jan 31st, 2017 18m 48s

In case you missed it, there is a mini renaissance happening. In our world ruled by emails, social media posts, text messages and emoji we are seeing a return of the handwritten note. Call it a mini-renaissance of analog communications to disti

109: A Guide to Better Writing Through Podcasting [Jayme Interviews John]

Jan 24th, 2017 28m 22s

This episode has a ton of casual banter that truly gets relevant to the topic today. John Gregory Olson is an incredible writer with a style and tone that is unique, special and engaging. Co-host Jayme Soulati has always known this about John,

108: Conversation Research and Social Media Marketing Strategy [with Jason Falls]

Jan 17th, 2017 44m 18s

You may have already been introduced to none other than Mr. Jason Falls, the Louisville-based guru of anything and everything digital marketing; however, in today's episode of The Heart of Marketing, we snare Jason unplugged. He's with Jayme So

107: What’s the Smartest Way to Spend $10,000 on Marketing?

Jan 10th, 2017 14m 48s

Mini-episode alert! This is probably the shortest episode on The Heart of Marketing; yet, it's chock full of solid ideas for all sizes of company on how to spend $10,000. From Inc. magazine, we got this idea and decided to do our own brainstorm

106: Marketing Ringmasters – Lessons on Brand Reinvention from Ringling Brothers

Jan 3rd, 2017 20m 54s

Ringling Bros. Barnum & Bailey Circus. P.T. Barnum. The Greatest Show on Earth. Disney on Ice. Monster Truck. Do you know these brands and film? Indeed. Iconic they are and if there's one family on Earth that has endured decades of entertainmen

105: How Scarcity Creates Buzz for Your Brand – Lessons Learned from Snapchat Spectacles Launch

Dec 28th, 2016 22m 45s

You know that company Snap Inc., formerly known as Snapchat? Well its campaign to launch Snap Spectacles is pure PR genius, and the textbooks will tell the tale time and time again. The beauty of scarcity and gamification is what made the launc

104: Understanding What Customers REALLY Want – Lessons Learned from Flawed Election Polls

Dec 20th, 2016 30m 14s

The 2016 POTUS election created a firestorm among advertisers; so much so that the new whisper on the street is that advertisers are missing the mark. What's the mark, you might ask? Why, it's Middle America -- that mark! Advertisers have alway