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The Honest Marketer

A weekly Business podcast
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Episodes of The Honest Marketer

  Podcast 29: Crys Wiltshire on the changing landscape of SEOCrys Wiltshire, Senior Marketing Manager at gShift, joined us to chat about Search Engine Optimization. Crys tells us about the changing landscape of SEO including what strategies wor
Problems that stem from misalignment of Sales and Marketing, how to structure your teams better, and why it’s so hardWe were joined by Christina Ellwood, tech CMO, entrepreneur, and angel investor from the Valley, to chat about sales and market
  How to think like your buyer and create amazing brand messagingSteve Krysak, Client Lead at 5Crowd, sat down with us to chat about focusing on the buyer.Steve previously worked in higher education marketing for an Ontario University and did a
We met up with Steve Woods, CTO of Nudge Software, to discuss modern business relationships. We chat about how business relationships are changing, networking etiquette, and the simple things you can do to build a powerful network.
Alexa is the director of marketing at Keen IO. In this episode, we discuss the different ways that product marketing can help marketers, onboarding processes based on product data, and the three step guide on how to get started. 
Hana Abaza, VP of Marketing, at Uberflip joined us to talk about tactical marketing. She tells us how Uberflip's marketing strategy was developed, marketing tactics, and how the role of CMO has changed.If you're wondering what her favourite 90'
Dan Shaw is the VP of Sales at Maintenance Assistant based in Toronto.In this episode, we talk with Dan about steps involved in the buyer's journey, problems that can stem from misalignment between sales and marketing, and advice to get your te
Geoff McMurdo is partner and CEO at marketing agency, Isabel Avery & Company. Before that he spent 20 years working in-house for powerful brands like Sony, Blackberry, and LG.In this episode, Geoff speaks to the differences between in-house and
We sat down to chat about customer success with Holly Tiessen, Chief Customer Office, at PostBeyond based in Toronto, Ontario.In this interview she talks about what it means to be a Chief Customer Officer, how customer success can help bring sa
We met with April Dunford, the managing partner at Sprint.ly based in Toronto, Ontario.April discusses her favourite topic, positioning. She tells how she really feels about slogans, positioning exercises, and what parts of your brand to highli
We sat down with Laura Brodie from Bridgit to talk about content marketing as a way to build your brand. Laura is the director of marketing and communications at Bridgit based in Kitchener, Ontario. In this post, Laura discusses how Bridgit has
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and
We talked with Leena Thampan from Wagepoint about customer service as marketing. Leena is the CMO at Wagepoint. We sat down with her to discuss why customer service should live in marketing, and how this will help you with everything from gener
Shum Attygalle sat down with us to discuss marketing education.  Shum is the digital marketing manager at Axonify and educator based in Waterloo. He talks about the challenges facing marketing program in higher education, why we're not preparin
We talked to Heather Galt from Communitech about channel marketing.Heather is an Executive in Residence at Communitech's Rev program. Heather discusses channel marketing, how it compares to direct marketing, and when it makes sense for your com
In this episode we talk to Cam Davies from Miovision about revenue-driven marketing. Cam is the marketing manager at Miovision Technologies. He discusses market sizing, revenue-driven marketing, and how to get the sales team to feel like they'r
Cassandra Jowett is a content manager at Influitive. In this interview, Cassandra discusses why customer advocacy is important for marketers, how to build your first advocacy program, and why it's essential through your entire customer's lifecy
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