In today's episode Tiffany and Robert discuss the third Deadly Leadership Sin: Greed. Greed is an especially difficult sin to identify and remedy because it fills the space of what you don't hear. So, today's episode is about finding signals in the noise.

Greed, simply put, assumes customer obsession. Almost every initiative starts with the customer at the center, but we tend to drift in other directions towards priorities and metrics that are easier to measure and provide more comfort - versus focusing on what really matters. We leave the end user or customer out of the conversation.

The key remedy here is to focus on bringing the customer's voice back into the discussion and making sure the team is myopically focused on that above all else.

Thanks for joining us today and don't forget to hit the subscribe button or reach out at [email protected].