Can B2B brands achieve results by leveraging influencers and creators? This and much more is discussed in this week’s episode! Ryan Bares, Influencer and Advocacy Lead at IBM joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

🐦 Ryan's Twitter: https://twitter.com/ryanbares

🤳 Ryan's Instagram: https://www.instagram.com/ryan.bares/

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3WIY1BL

Show Notes:

(1:24) - Ryan's career background

(4:47) - Partnership trends

(6:33) - B2B influencer marketing

(7:50) - Touchpoints in B2B versus B2C

(10:50) - Platforms of focus for IBM

(13:59) - Identification process of Creators across platforms

(16:34) - Strategy behind repurposing content across platforms

(19:50) - Distinction between influencer and creator

(23:32) - Complexity of identifying thought leaders versus now

(28:11) - Challenge with pay and performance transparency

(30:55) - Celebrities collaborations

(35:24) - B2B influencer discipline