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The Influencer Marketing Show

The Outloud Group

The Influencer Marketing Show

A Business and Marketing podcast
Good podcast? Give it some love!
The Influencer Marketing Show

The Outloud Group

The Influencer Marketing Show

Episodes
The Influencer Marketing Show

The Outloud Group

The Influencer Marketing Show

A Business and Marketing podcast
Good podcast? Give it some love!
Rate Podcast

Episodes of The Influencer Marketing Show

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Joel & Brad explain when you should say "I Do" to marrying Influencer content with UGC, and when to break it off
Brad & Joel detail the narrow path a company must follow to partner with an Influencer on a Social Good campaign
Joel & Brad cover the ways that a brand can scale to meet its Influencer Marketing goals
Joel & Brad cover the 7 most important guidelines when negotiating deals with Influencers
Joel & Brad list the necessary ingredients in building a dynamic influencer team
Joel and Brad debate whether Influencer Engagement matters most in planning a campaign
Brad & Joel discuss the key factors which drive influencer marketing pricing on YouTube
Brad & Joel examine the Influencer Seeding approach while reviewing the positives and negatives of the strategy
Brad & Joel give Amazon ideas on how they can stay a world-leader by using Influencer Marketing
Joel grills Brad on whether or not Snap's sudden downturn is an omen for the entire Influencer Marketing industry
Brad & Joel examine the latest trends in Influencer, including the impact of iOS 14, potential upcoming changes on TikTok, and an overview of "Influencer Paid Social"
Joel & Brad detail a highly insightful study sponsored by The Outloud Group that helped us understand the true numbers behind influencer marketing effectiveness.
In this episode, Brad & Joel highlight some of the expectations you should have when you're exploring working with an influencer marketing agency.
How do you know whether influencer marketing is right for your brand? What is the simplest way to test influencers before trying to scale them?
Joel & Brad discuss the aspects of whether Influencer Marketing can be considered an expensive form of advertising
Joel Beckett & Brad Hoos predict the 7 major trends they expect to see in the influencer marketing world in 2022.
In this episode of The Influencer Marketing Show, Joel and Brad demonstrate how they might approach an influencer campaign for the EV manufacturer Rivian.
Brad & Joel warn brands why the affiliate model of approaching influencer marketing is a bad idea and why it ends up being a trap for both influencers and brands.
You know those questions that you ask yourself after you have an influencer marketing campaign underperform?In this episode, Brad & Joel discuss the common pitfalls related to how brands end up with low performing influencer campaigns and hig
In this episode of the Influencer Marketing Show, Brad & Joel review the recent trends in data privacy policies (GDPR, CCPA, and iOS14) and how those changes are impacting marketing spend on paid social campaigns compared to influencer marketin
Joel & Brad discuss the role of authenticity in influencer marketing and highlight examples of influencers doing damage to the industry with inauthentic posts.
Joel & Brad explore the most important factors when selecting the social media platform that is best for your brand's influencer marketing needs
In this episode, Joel and Brad share insights on when it's best to partner with an influencer on a dedicated video vs a smaller integration.
Joel & Brad examine what criteria matters most when selecting an agency to help with Influencer Marketing
Entire civilizations may rise and fall, but influencer marketing is here to stay. A credible individual making a product recommendation will always be a valuable resource to their followers, and present a worthwhile investment for brands. The k
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