Brad & Joel examine the latest trends in Influencer, including the impact of iOS 14, potential upcoming changes on TikTok, and an overview of "Influencer Paid Social"
Joel & Brad detail a highly insightful study sponsored by The Outloud Group that helped us understand the true numbers behind influencer marketing effectiveness.
In this episode of The Influencer Marketing Show, Joel and Brad demonstrate how they might approach an influencer campaign for the EV manufacturer Rivian.
Brad & Joel warn brands why the affiliate model of approaching influencer marketing is a bad idea and why it ends up being a trap for both influencers and brands.
You know those questions that you ask yourself after you have an influencer marketing campaign underperform?In this episode, Brad & Joel discuss the common pitfalls related to how brands end up with low performing influencer campaigns and hig
In this episode of the Influencer Marketing Show, Brad & Joel review the recent trends in data privacy policies (GDPR, CCPA, and iOS14) and how those changes are impacting marketing spend on paid social campaigns compared to influencer marketin
Joel & Brad discuss the role of authenticity in influencer marketing and highlight examples of influencers doing damage to the industry with inauthentic posts.
Entire civilizations may rise and fall, but influencer marketing is here to stay. A credible individual making a product recommendation will always be a valuable resource to their followers, and present a worthwhile investment for brands. The k