Laura Roeder joins us on this episode to talk about "the art of the pivot." We start with looking at some of the pivots Laura has made over the course of her career to go from Junior Designer to CEO of Edgar. Edgar's SaaS social media product, available at MeetEdgar.com, allows users to get more mileage out of their social media posts. We also look at the types of questions the leader of a business like Edgar is considering when looking to make a big change in pricing, as recently happened with MeetEdgar.com. On a more micro level, Laura talks about how frequently changes are being made to the end product at MeetEdgar and how involved she is - or isn't - in those decisions.

Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. Laura was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship. Laura has spoken at numerous influential industry conferences including, BlogWorld, The South by Southwest Interactive Conference, Real Estate Connect, The Social Communications Summit and Blogher, discussing online marketing, social media, and personal branding. Laura has been seen on Fox News, Forbes.com, CNET, the Los Angeles Times, Fast Company, Mashable, Yahoo Finance and many more influential publications and media channels.

Show Notes

• Hear more from Laura on social media strategy: http://meetedgar.com/edgar-on-air/
• Visit the MeetEdgar website: https://meetedgar.com/
• Follow Laura on Twitter: http://www.twitter.com/lkr
• Follow MeetEdgar on Twitter: https://twitter.com/MeetEdgar