Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy.

We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation.

If you work in corporate innovation, if you run an innovation lab or work in one, if you are a pirate I’m the navy, there is so much in this episode, there are some hard truths to face, some butter pills to swallow, I certainly know I’ve made some of the mistakes our guest identifies.

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