What does magic, mind reading, kung-fu, and corporate training have in common? Professional Mentalist, Jonathan Pritchard tells the story of his transformation from a Las Vegas magician to a international corporate marketing consultant. Success in business works exactly like magic because it takes years of study, years of practice, skill development, refinement, and hard work making the impossible look effortless. Psychological research may have started just 150 years ago, but the art of influence and persuasion have been used by magicians for the last 10,000 years of human existence.
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