Everyone wants to write exciting copy right?

Whether you are writing web copy, social media content or even starting out with a new book project. We would all love to capture the attention of the reader in a fun and creative way that represents our tone of voice.

Well, our latest guest on the Jaily Show does just that. Dave Harland has been writing copy for brands and agencies for 15 years.

He tells us about the importance of brands having a well defined tone of voice. And how so many are still struggling to find one, expecting the copywriter to create it. Which in most cases is an impossible task.

Monzo Bank, EasyJet and On The Beech are all brands that Dave calls out as having an established tone of voice. Thinking of becoming a copywriter? You absolutely need to watch this episode!

Follow Dave: https://www.linkedin.com/in/daveharland/

Sign up for the Word Man newsletter at: https://www.thewordman.co.uk/

Learn more about GLProUK: https://www.glpro.co.uk

Connect with us on LinkedIn: https://www.linkedin.com/company/glprouk

Find us on Vimeo: https://vimeo.com/glprouk

Follow us on Facebook here: https://www.facebook.com/GLProUK/

Find our Instagram here: https://www.instagram.com/glprouk

At GLProUK, we love creating, refining, and promoting digital content for ourselves and our clients. Our team is defined by huge amounts of experience in podcasting, video, photography, animation, and everything in between, and share a passion for innovation.