[054] When to say ‘no’ to journalists

Released Tuesday, 3rd May 2016
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If journalists want to feature you  it’s tempting to say ‘yes’ – even when the subject matter doesn’t relate directly to your area of expertise.  But while there’s usually a way to get a mention for your business or brand, this doesn’t necessarily mean it’s a wise move. In fact, in some circumstances (although this is... READ MORE
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