In this episode of the Jeff Bradbury Show, Jeff welcomes podcaster Matt Passey on the program to dissect how you can Build Your EDU Brand through Podcasting.

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5 Ways To Grow Your Brand Through Podcasting

• Podcasts as a content creation/dissemination tool
• Podcasting is a way to deliver content through audio/videoInterviewing other people
• Recapping old blog posts
• Do what type of content is best for youLong Form vs Short Form
• Series vs Season
• Solo vs Multiple Hosts
• Podcasting as a way to raise your authority
• Find your audience and talk to them
• Podcasting as a networking tool 
• Provide a platform for others to share their passions and expertise
• Podcasting as a community/audience building tool
• Build your brand by building your audience
• Create quality and unique content in a space that nobody else is creating it
• Think of your audience as your community
• Don’t build an audience … build a relationship
• Podcasting as a revenue generation tool 
• Your not monetizing a podcast … your monetizing your audience
• If you want to build a podcast that you can monetize … it should be looked at as a job
• Figure out where you are going to make your money from and use your podcast to get you there

Recommended Podcasting Applications

• Quick and SimpleVoice Recorder App (every phone has one)
• Garageband
• iMovie / Movie Maker App
• Keynote / PowerPoint
• Mobile FriendlySquadcast
• Ringr
• Backpack (Formerly Bossjock Studio)
• AVR Studio Pro
• Studio / ProfessionalAdobe Audition (audio)
• Final Cut Pro X (video)

Recommended Equipment

• Quick and SimpleATR 2100 (USB/XLR)
• Samsung Q2U (USB/XLR)
• Mobile FriendlyZoom H6
• Mix Pre 6
• Blue Raspberry
• Studio / ProfessionalRE20 Broadcast Announcer Microphone
• RE320 Broadcast Announcer Microphone
• Heil PL2T Boom Arm
• RODECaster Pro
• Gator Frameworks Stand
• On-Stage DS7200B Adjustable Desktop Microphone Stand

About Our Guest: Mathew Passy

Podcast Producer/Consultant at ThePodcastConsultant.com, helping individuals, brands, and small businesses develop, launch, produce, and promote their podcasts. Clients of Mathew have 30 million podcast downloads and growing. You can also tap into Mathew’s expertise through http://auditmypodcast.com, a comprehensive review of your podcast to ensure nothing is preventing you from succeeding....