Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right?

In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus.

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Reflections From Our Previous Episode

• Episode 5: What does your Social Media Profile Say About You?
• Episode 6: How To Build Your EDU Brand Through LinkedIn

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How To Create A Winning Email Marketing Campaign

Philosophy Behind Email Marketing

• One goal … to get your reader to do something (make a purchase)
• Speak with a personal voice
• Speak to one person not “hey guys”
• Have a reason for sending emails to your users
• Provide value in your emails
• Build your relationships

How often should emails be sent?

• Newsletters:Daily / Weekly / Every Other Week
• Email MarketingWhen someone requests the information

The Three “‘P’s” Of Email Marketing

Personal

• Address emails (and their subject lines) to an individual
• Only give your users what they want to receive

Problem Solving

• Know your user and know what they want … then help them find the answers

Partnerships

• Use Email Marketing to form relationships and partnerships that will ultimately draw subscribers into paying customers.

Apps That Help Build Your Email Newsletters

• ConvertKit
• OptinMonster

TeacherCast Tips For Building Up Your Email List

1. Create eye catching forms on your website
2. Have a free give away (opt-in)
3. Don’t be spammy with your audience or they will unsubscribe
4. Be personal … not corporate
5. Provide value to your users
6. Differentiate your opt-ins
7. Segment, Segment, Segment
8. Automate, Automate, Automate
9. Don’t get discouraged
10. Stop looking your numbers!

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