Magento is more than an eCommerce software platform. It's an ecosystem that's driven by a passionate open-source community. That's why some of the most active Magento experts got together to create https://mage-os.org/, a new non-profit focused

Why weren't we invited to MageChat until now?

Nov 28th, 2022 37m 35s

Kalen Jordan has spent the last decade working on projects like Magetalk, MageMail, Sweet Tooth Rewards, and Commerce Hero. He's a serial entrepreneur and is once again making a bet on the Magento ecosystem with MageChat, a Magento group built

MMNYC 2022 - The Return of Magento Events To The USA

Sep 2nd, 2022 36m 35s

There hasn't been an in-person Magento event in the USA since 2019... that's about to change! If you're thinking about attending or planning to attend Meet Magento New York 2022, you're in luck! This episode will fill you in about the pre-par

Why eCommerce Payment Orchestration Will Make Your CFO Smile

Apr 15th, 2022 39m 5s

From cryptocurrencies to subscriptions, to buy now pay later solutions, to fraud prevention technology... the eCommerce payments space is constantly evolving.Most online stores want backup payment gateways in case one fails. Large enterprise

Is Content Marketing Crucial for eCommerce, or Oversaturated?

Mar 29th, 2022 46m 1s

Conventional wisdom is that your eCommerce brand needs to keep pumping out content. Blog articles, social media posts, viral videos - your team wants it all. In this episode, we take the time to discuss if this is indeed a working strategy an

Centralizing Ecommerce Inventory and Orders

Mar 25th, 2022 33m 48s

Managing orders and inventory sounds easy until you're managing multiple sales channels and vendors, supply chain issues, cost fluctuations, and other common challenges.For this episode, we invited an industry veteran with almost 20 years of

The Future of Magento: 2022 and Beyond

Mar 7th, 2022 1h 22m

The first episodes of our podcast were focused on Magento. That was over 3 years ago.We've gone on to publish over 90 episodes that speak to eCommerce professionals and digital marketers. Many episodes have focused on topics that are specific

If Your CDN Goes Down, Does Your Site Have To?

Mar 2nd, 2022 34m 7s

If there's an outage at a modern cloud provider like AWS we have the technology to notice the issue and failover to one of their other data centers.However, it's not so easy when a content delivery network (CDN) is having issues. By their ver

eCommerce merchant FOMO - Where are your competitor's ad budgets going?

Feb 28th, 2022 25m 52s

As an eCommerce merchant, you want to focus on your business plan. At the same time, there's a fear of missing out on the successes your competitors are having. The last thing you want is to overlook marketing strategies that are leading consum

If eCommerce Shoppers Experience Checkout Problems Can You Win Them Back?

Feb 21st, 2022 33m 55s

Sometimes eCommerce orders fail to go through.Whether caused by problems stemming from the shopper's credit or debit card, payment gateways, fraud filters, or even issues with checkout pages themselves, it happens.In a physical store, you

The Best Digital Marketing Channels for DTC eCommerce in 2022

Jan 5th, 2022 43m 35s

According to Cloudflare, Tiktok became The #1 most visited domain in 2021, surpassing even Google.com. Are you advertising to consumers through Tiktok yet? Have you been comparing it to other platforms, like Snapchat, Pinterest, Twitter, Linked

eCommerce Advertising Beyond Clicks

Dec 20th, 2021 48m 21s

Most eCommerce merchants start off advertising through platforms like Google Ads and Facebook Ads, but those are pretty saturated networks. In this episode, we talk about opportunities to make direct media buys with audio and video streaming se

Caching Dynamic eCommerce Content At The Edge

Dec 6th, 2021 40m 7s

As the holiday shopping season continues, hopefully, you're enjoying a nice code freeze along with some great weather. What better time to cozy up with a mug of hot cocoa and a podcast episode all about the next frontier of site speed optimizat

How Live Chat is Generating a 5X eCommerce Sales Lift

Nov 8th, 2021 55m 53s

On just about every episode of our podcast, our guests describe different ways for merchants to improve an eCommerce store's bottom line. Few tell us that they can come anywhere close to generating a 5x increase in eCommerce sales, which makes

Creating a Data Driven Culture In Your eCommerce Business

Nov 4th, 2021 29m 8s

eCommerce stores are in the data business. Data helps with everything from forecasting sales and stocking products, to understanding profit margins on items and optimizing the online shopping experience.In this episode, Nick shares his wisdom

How Message Queuing is Modernizing Magento 2 Store Performance

Oct 11th, 2021 55m 31s

RabbitMQ has been integrated with the core of Magento 2 for a long time now. Why are many merchants opting to use this open-source message queueing software? What are you missing out on if you aren't? Beyond its basic integration within Magento

Balancing eCommerce Ad Campaigns to Generate Higher ROAS

Oct 4th, 2021 51m 50s

Marketing to eCommerce shoppers is similar to attracting consumers to brick and mortar stores, but it's not the same thing.When someone visits a physical store, they're exhibiting a stronger intent to make a purchase. Online shoppers are ofte

Elegantly splitting orders to improve Magento order fulfillment

Sep 29th, 2021 25m 2s

Some businesses have complex order fulfillment systems. Others rely on succinct solutions to problems like splitting orders. Why split orders? Maybe you'll be fulfilling an order from multiple stores or warehouses. Maybe you want to split an

Ecommerce Acquisitions - Learning from Failures and Successes

Sep 27th, 2021 58m 29s

Every year, more eCommerce businesses are bought and sold. At the same time, many owners find themselves unable to find the right buyer in order to achieve their goals. In this episode, we discussed what you can do in order to set your eComme

You Can No Longer Rely On Email Marketing Open Rates

Aug 19th, 2021 31m 31s

Apple's iOS15 is going to severely limit the amount of data marketers receive regarding if emails are opened by their recipients. Digital marketers need to be prepared for this shift in data availability. More importantly, they'll need to consi

eCommerce Brands Choosing SMS over Email

Aug 16th, 2021 50m 13s

Consumers open their text messages. Their e-mails... maybe... maybe not.This leads eCommerce merchants toward a crossroads. Treat SMS like the 3rd rail, or embrace it while making sure to treat this communication channel with the respect that

Generating eCommerce Sales Through Platforms Like Google and Instagram

Aug 5th, 2021 47m 31s

Learn how eCommerce stores continue to experience growth through ad networks like Google Shopping and Instagram. Beyond simply setting up campaigns, you'll hear about common challenges and strategies for achieving success.Guest: Tony Capetola

How Your Website Platform Impacts Your ADA Compliance

Jul 22nd, 2021 40m 59s

Recently, some popular tools that marketed themselves as tools to make websites accessible to people with disabilities have been coming under fire for not living up to their mission. So we thought it would be interesting to look at this topic f

Is It Ever Ok To Link Shoppers Away From Your eCommerce Store?

Jul 6th, 2021 40m 53s

The eCommerce industry tends to put a lot of emphasis on getting shoppers to purchase immediately. Every store owner wants a higher conversion rate. This had led many shops to shy away from linking to off-site content.However, what's not talk

Open Source vs Closed Source eCommerce Platforms

Jun 23rd, 2021 1h 23m

In our last episode, Ben Marks and Robert Rand took a deep dive into eCommerce platform Total Cost of Ownership. That conversation leads directly into this episode, in which Ben and Robert discuss Open Source vs. Closed Source eCommerce. If y