Chris and Brian sit down with Arden McLaughlin of Definita Publicity and Marketing. Definita offers a multi-tiered approach to publicizing you and your brand. From traditional media placement to the intricate workings of social media to strategic event execution. Their services will ensure your voice is heard and your brand defined.Arden shares some of her personal story and talks about how she got into journalism, marketing and publicity and why she launched her own business. Arden talks about what business owners and entrepreneurs can do to grow their brand and improve on their social media and public presence. We also talk about all the other things Arden is involved with including Arden's Book Club, which is a segment on WBTV, The KNOW Tribe, which is a super networking group of women business owners and community leaders and The People of CLT, which is a digital publication that highlights prominent people of Charlotte. www.thejoneszones.comwww.ardensbookclub.comwww.marketingdefinita.com@arden_mclaughlin on instagram