When I think of industries that were perhaps hardest hit by the COVID-19 global pandemic, the event and trade show industry is pretty high on my list. This week’s guest, Marlys Arnold, saw the impact coming and knew it was going to be big. In addition to her role as an exhibit marketing strategist, Marlys has served as the organizer of several expos and events herself. She has led exhibitor workshops in a variety of industries, ranging from local consumer expos to some of the largest trade shows in the U.S. She hosts the Trade Show Insights blog and podcast and she’s the author of “Build a Better Trade Show Image” and “Exhibit Design That Works”. And she’s the founder of the Exhibit Marketers Cafe and Exhibit Marketers Academy, an online education community.Professionally, Marlys knows what she’s talking about and she’s one of the best resources I know on the topic of virtual events. Personally, she’s the kind of person who always comes through for me anytime I have a question or need a connecting point for a client.Please spend the next few minutes with me, getting to know Marlys Arnold.Connect with Marlys:Trade Show Insights (blog & podcast)Exhibit Marketers CafeVirtual Lunch Conversations****INTERESTING IN DELIVERING *MAXIMUM* VALUE FOR YOUR MEMBERS?Download a FREE Scorecard here and get ACTIONABLE insights in less than 10 minutes: https://joyofmembership.com/scorecard****ABOUT YOUR HOSTYes, there is a “real” Joy in The Joy of Membership.Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005.She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions.Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations.But beyond industry experience and education…Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options.She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach.She's a planner of systems and driver of progress that helps your organization achieve stretch goals.She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented, which makes it easy to shake loose of the old and start fresh on the new.