The Kathleen Riessen Show  This one common sales mistake is costing companies millions of dollars and is a big question I get from my clients. In today's show, we discuss the most common form of sales, a solutions based sales offering, to a pain-based sales offering. Most of us don't want to hold a prospect in their pain but that's about us and our own fears, not the prospect. Listen in to learn how you can avoid this common sales mistake and win at pain-based selling.   Kathleen’s Book: Joy in Uncertainty: A Guide to Creating a Meaningful Life Purchase on Amazon.com     *Listen now on the Inspired Choices Network app!  https://www.inspiredchoicesnetwork.com/links/ ~ More About The Kathleen Riessen Show ~  As a former Certified Public Accountant turned marketing strategist turned serial entrepreneur, Kathleen has coached and consulted with over a thousand executives and entrepreneurs. What she’s learned is that the number one strategy to grow a business and create what you want in life lies in your ability to be vulnerable and authentic and to surrender. As the Queen of Possibility, Kathleen showcases what you can create in your world with joy and ease. https://bookwithkathleen.com/ https://www.kathleenriessen.com [email protected] To get more of  The Kathleen Riessen Show, be sure to visit the podcast page for replays of all her shows here: https://www.inspiredchoicesnetwork.com/podcast/the-kathleen-riessen-show/