I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs most Thursdays at 3:30 PM PDT. Keeping it Human is about human speak, not marketing speak, that gets results. We focus on great tips and fun guests without the marketing BS.  If you're looking for jargon-monoxide poisoning, we happily recommend our competition.Story StrategyThe key to great content is having an overarching company story and story strategy. Who are you in the world? How do you make a difference in customers' lives? Your story is a strategic GPS that drives your content. Without knowing your core story - your content has no cohesive glue.Join me Thursday, October 3rd! We'll be talking about the power of a core story and how that can drive a 'human' content strategy.Got questions? Email me: [email protected]!Have fun, learn stuff! Now with more gluten!