The most common mistake that companies tend to commit in marketing is that they often forget that customers are people too. They keep talking about their brand, their products, all while losing real connection with potential and existing clients.

Today’s guest, Ben Worthen joins us today to talk about why we need to remember that customers are people too. Ben is the CEO of Message Lab and he is an ultimate gun at content marketing. He talks about how you can use your brand to relate with customers instead of just promoting yourself and putting yourself out there.

Your customer is just like you and they need you to listen to them too. So, if you’re eager to change your marketing strategy with this easy mindset shift, go ahead and press that play button!

Resource Links:

• Visit Ben’s website at https://messagelab.com/

• Breakthrough Advertising by Eugene Schwartz (https://amzn.to/3l0UlKu)
• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

What we discussed in this episode:

1. Introduction [0:00]
2. Ben talks about what they do at Message Lab [1:27]
3. Dealing with customers outside of work [4:38]
4. How Ben answers the client’s question “how is this strategy going to increase our sales?” [7:38]
5. Ben explains Message Lab’s promise of delivery [8:06]
6. Measuring the customers’ response [9:48]
7. When is the best time for a client to approach a company like Message Lab? [15:13]
8. How new technologies, such as Facebook’s Meta, affect the way content is distributed [19:36]
9. Making your brand the signal in a noisy online world [21:32]

About Ben Worthen:

Ben Worthen is the CEO of Message Lab. He has spent the last several years combining journalism, data and design to help organisations create content that resonates with real people. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Before Message Lab, Ben was editor-in-chief at Ready State and head of content at Sequoia Capital.

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