Entrepreneurs mostly focus on the marketing, sales, and customer side of the business. But paying too much attention to these areas may mean missing out on the value that matters most hidden inside your numbers - your money. 

Today, let’s talk about the sexy part of the business. We have here Rob te Braake, Founder of Insight Matters, to educate us about finances and the data we should be looking for and including in our bookwork. He also shares how analysing and understanding your revenue can help you make better decisions and get the best results for your business. 

Need some clarity on your numbers? Then, tune in to this podcast episode right now.

Resource Links:

• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)

Books mentioned in the episode: 

• Profit First: Transform Your Business from A Cash-Eating Monster to A Money-Making Machine by Mike Michalowicz (https://mikemichalowicz.com/profit-first/) 

What we discussed in this episode:

1. Numbers are the sexy side of business [2:52]
2. Why most entrepreneurs don’t pay enough attention to their finances [3:59]
3. The data that entrepreneurs often miss out [4:50]
4. Getting the right level of detail in bookkeeping [5:42]
5. Business owners should not be doing the books [6:53]
6. Important things that business owners should check in their books [7:51]
7. Hire an external bookkeeper that knows how to ask questions [9:09]
8. The growth of your business relies on the way you handle bookkeeping [10:12]
9. Analyze your revenue before bringing in new costs to your business [12:55]
10. It’s okay to be ambitious but always plan for the worst case scenario [15:50]
11. How your staff cost ratio impacts your business’ revenue [17:10]
12. Prioritize cash flow over your revenue and profit [21:17]

About Rob te Braake 

Rob te Braake has been coaching entrepreneurs to get clarity and valuable insight into their business, goals, and numbers. Rob’s career in the corporate world gave him a deeper understanding of interpreting numbers and translating them into a business perspective. Rob is also the founder of Insight Matters, where they provide financial reporting and analysis to small & mid-sized agencies, including KPIs and business strategies. 

Connect with Rob on LinkedIn or drop by his website to find out more about their services. Want to have a financial game plan from Rob’s awesome team? Click here to get a 25% discount! 

Thanks for checking out today’s episode! Be sure to tune in for the next one, subscribe, and share this podcast. 

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