July 11, 2019 - Ten years since Wonder Girls and BoA became the first Korean artists to appear on Billboard's main U.S. music charts, K-pop is at the forefront of the increasingly globalized U.S. music scene. With BTS undeniably at the top of the music world and Blackpink making K-pop history by performing at Coachella, K-pop is no longer an incidental phenomenon but an integral part of American pop culture of 2019. In this talk, Tamar Herman, K-pop columnist for Billboard, reflects on the rise of K-pop in the U.S. during the last decade and ponders its future.

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