What we covered:

• Colin’s experiences with his evolution of transforming being a “salesperson”.
• The lessons that Colin learned that led to him writing “The Unsold Mindset” with Garret Brown
• How showing your flaws and imperfections lets people see that you are authentic as a person.
• How Colin shifted things around by asking questions he wanted to know the answers to instead of asking questions he was supposed to.
• The reason why successful salespeople do so well, and the same thing they are all doing
• Distinguishing ‘transformational’ vs. ‘transactional.’
• The value of vulnerability and authenticity when connecting with other people
• Why finding a niche is essential for sales.
• The importance of a healthy and competitive culture for sales

Tweetable Quotes:

“If you can’t move people, how do you change the world? How do you change anyone’s world if you can't move people?” - Colin Coggins

“One thing that we found was that all these great salespeople permitted themselves to share. Not because they knew the law of reciprocity but because they showed up on the call and chose to share something about themselves. That is probably the inflection point across almost everyone we've spoken to.” - Colin Coggins

“People want to know what's inside of your head.” - Colin Coggins

“What you love doing and what you're good at doing are not always the same.” - Colin Coggins

“There's a bunch of definitions for valuable but one of them is that you make people around you better and that you can turn that into a culture like even in sales, I mean especially in sales.” - Colin Coggins

Links Mentioned:

Kurt’s Twitter

Kurt’s Instagram

Kurt’s LinkedIn

Colin and Garrett’s Instagram

Colin and Garrett's Twitter

Colin and Garrett's Website

The Unsold Mindset

The Unsold Mindset - Amazon

The Unsold mindset - Barnes & Noble

The Unsold Mindset - Target

Anna Barber

Aaron Ross

Bryce Maddock

Dave Matthews

Dave Matthews Band

Duke Stump

Garrett Brown

Jon Wexler

Kelly Perdew

Paige Craig

Ryan Burke

Roy Choi

William Barnes

Lululemon

M13

Shell Vacations

Uber

Wyndham Fractional Ownership