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The Launch Grow Joy Show

A Business podcast
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Do you have an idea for a consumer product? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Ayers is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebook, Pinterest, social media marketing, product marketing, physical products and more!


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Three mistakes you could be making with your checkout process
Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak. Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? Did you even know that you can check? If not, today's podcast episode is a must-listen. There are many reasons why someone adds items from your online store to their shopping cart and leaves without buying. It could be your shipping charges, the fact that they weren't 100% sure if they wanted to buy or they weren't sure if your site was secure, your checkout process has too many steps and many other reasons. In today's podcast episode I share my story about why I recently abandoned an online shopping cart at a jewelry website, even though I REALLY wanted to purchase the jewelry. I talk about one mistake that the website was making that was steered me away for actually checking out. Are you making this mistake, too? Three mistakes you could be making with your checkout process 1. Promo Code When someone checks out at your online store, do they see a field for a "promo" or "discount" code? If so, what do you think happens physiologically to them if they don't have a promo code to enter? It's exactly what happened to me when I was shopping at the jewelry website and it happens to me ALL the time when I shop online (and I shop online A LOT). I usually go to to search for a coupon code, but what happens if there's no coupon code available? There have been many studies that show that a promo code field can be hurting your online sales. Check out this one from Kiss Metrics. 2. Payment Options When you're first starting out, it makes sense to offer PayPal as the only checkout option on your website. There are no monthly fees with PayPal and PayPal has more than 173 million users. Their logo is very recognizable and has a lot of trust built in, but what happens when someone wants to check out at your store, but doesn't want to use PayPal? They leave and go somewhere else. This actually happened to me yesterday when I was purchasing an online gift card for my sister's birthday. The spa that I wanted to get it from only offered PayPal and I only have a PayPal account for my business, not personal, and I didn't want to use my business account to pay for a personal gift. After I tried to checkout without signing in to PayPal, I got an error message that my email address was already associated with a PayPal account and I HAD to log in to that PayPal account in order to complete my purchase. When I tried a different email address, I got another error message saying that the credit card that I wanted to pay with was already associated with a PayPal account and I HAD to log in to my PayPal account. Needless to say, I didn't complete my purchase and instead purchased a gift card at another spa that didn't require me to use PayPal. There are so many payment options now that allow you to take credit cards directly - Stripe is an easy choice because, like PayPal, they don't charge monthly fees and their transaction fees are exactly the same as PayPal's, so you have no excuse not to accept other forms of payment. There are also many other options that offer lower fees, so it's always a good idea to check around. 3. Checkout as a Guest When I had my online t-shirt store about 30% of my customer chose the "checkout as a guest" option. Thi
How to grow your email list as an Etsy seller With Michele Gallagher
Are you an Etsy seller and want to expand your email list, but didn’t know how? Are you doing well in marketing your business, but struggling to grow your following? Then this episode is perfect for you. Michele Gallagher, previous owner of an Etsy shop and owner of My Craft Assistant, is here to tell you how to grow your email list as an Etsy seller. Her first business on Etsy was a children’s jewelry shop. She worked tirelessly to grow her audience and her sales. But despite her efforts she eventually closed her shop. Michele realized it was a blessing in disguise however - there was significant potential in the untapped potential of search engine optimization (SEO), and email marketing. She saw an opening in the marketplace and her new business, My Craft Assistant, was born. On this episode of Launch Grow Joy, Michele offers her advice on how to create and utilize email lists on Etsy, how to tweak your email marketing to suit your products, and how to make social media work for you and your business. In this episode, you’ll also hear about: How to get past any fear you have around marketing. The most effective ways to use keywords to expand your audience. How to grow your business with subscriptions. What can you do to personalize your emails? How to use creative strategies to make your emails interesting. And so much more! Since beginning her Etsy store Michele has had a passion for marketing. She noticed that by selling on Etsy the importance of having a newsletter list. She found that it compliments other forms of marketing, and has increased her following as well as her response rate. While running her own shop on Etsy, Michele discovered there was support for creating and growing a newsletter, but not necessarily an email list. In addition, she found Etsy had specific rules to create a following on the site, and she had to get creative to grow her list but stay within those guidelines. In the process, Michele found a few tips and tricks to get the most value out of her email marketing efforts. She shares those on this show. One specific example she gives is the use of personalized subscriptions for Etsy. She says this strategy allows users to receive emails about what their interests so the email they received is tailored to them. On today’s episode Michele gives her best advice on how to create and sustain a workable email list, how to use keywords correctly, and the easiest ways to use search optimization for your benefit. Tune into this edition of Launch Grow Joy to hear it all! Resources: My Craft Assistant website Handmade Newsletter website My Craft Assistant on Twitter Google Adwords Keyword Planner website My Craft Assistant on Facebook Your Ultimate Online Store The Shopify Special for Launch Grow Joy listeners Subscribe to Launch Grow Joy Show on iTunes Handmade Newsletter examples Fabrinique Sweetheart Jewelry Box <a href="" target="
How to grow your email list with Sarah Shuda
Do you really need an email list or is that just for online marketing businesses? Every business in every industry benefits from having people to email, and here to tell us why is Sarah Shuda of Open Merit. With Open Merit Sarah runs a successful email services company creating custom campaigns for people and businesses in a variety of industries. On this episode of Launch Grow Joy Sarah and I talk about all things email marketing: why it's important to grow your email list, how often you should email and some content ideas for those emails. Sarah's journey to creating Open Merit began after college. She took a position with an e-commerce company as her first job. But because she had always wanted to own her own business, both of her parents are entrepreneurs, she eventually started her own company too. In this episode, you’ll also hear about: Why is it important to build an email list? Should you choose double opt-in or single for your email signups? How often should you email your list? When is the best time of the day and the best day of the week to send an email? Sarah's top content suggestions on what to send to your list. And so much more! Her first business, which she still owns and operates today, is Sarah Lynn Design (a web design firm). But so many of her clients came to her with email marketing questions she saw a need and created Open Merit. Open Merit uses Sarah's email marketing skills and design skills to offer custom email campaigns. On today's show Sarah explains why every business, no matter what niche, can benefit from email marketing and she tells us the right way to product quality email content for that list. When most people think of email marketing they of sales. And while that's an attractive benefit, Sarah says email marketing is a way to know your clients better. You can email the people on your list and ask them what their needs are, what they're looking for and then you give them what they need. And sometimes what they will need will be in the form of content, and Sarah gives her best strategies for content creation. For example you can share some behind-the-scenes happenings at your business. Do you make hand-crafted candles? Shoot a video explaining how you create them, and email that video to your audience. By showing your email list more about who you are and what your business does you'll begin to develop a deeper connection. We also talk about when to send your emails: how often and the time of day and day of the week plus how much personal information you should ask for upfront. Tune into this edition of Launch Grow Joy to hear it all. [Tweet "There's no list too small to send an email! @SarahShuda"] Resources: Open Merit website Sarah Shuda on Twitter <a href="
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Podcast Details
Apr 7th, 2014
Latest Episode
Nov 9th, 2015
Release Period
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Avg. Episode Length
31 minutes

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