Andreea Ayers really helps you figure out how to get PR, and how to really get your work out there. She is in charge of Launch Grow Joy, and she does a little bit of guest blogging on the side. She can show you how to use marketing to your advantage, and how it can help your business. Having had and sold three other businesses, Andreea is really the person that you would want to talk to about it.

Andreea talks about how tieing in trends and using things that are currently popular is very important. You can use what is popular to connect with your customers, and they will not only appreciate the connection, but feel as if you understand what they want. Andreea wants you to focus on the customer instead of yourself, because it shows that you care who you’re reaching out to. If you approach it from the perspective of how you can help them, it will go quite a long way.

What you'll learn in this episode -

• top 5 steps to get ‘media ready’

• The best way to grab an audience’s attention

• How to get really specific

• Sample pitch letter - paragraph by paragraph

• People to contact, in regards to blogging

A lot of people struggle with which blogs to get into contact with. Andreea advises you to look at the blogs that you enjoy, if you could be your typical customer. Another great way to find blogs is to ask your audience, to see what they’re looking at. She talks about how it is better to start with a blog with a smaller audience, because it’s not only less intimidating, but will help you to hone your pitch and to see what is and isn’t working.

The more places that you’ve been featured in, the more credible you will seem. This is really important, because it will help people who go to your site to trust who you are because you’ve been featured in so many places.