Is your business surviving or thriving?

My guest today is brand survival expert Jonathan David Lewis, the author of “Brand Vs. Wild: Building Resilient Brands for Harsh Business Environments.”

The marketing agency where Jonathan’s a partner, McKee Wallwork + Co., has been recognized by Advertising Age as a national leader in branding and marketing.

Jonathan specializes in working with stalled, stuck or stale brands that have been living in survival mode. He works to break companies out of ambiguity to hit marketing with a clarity that helps them thrive.

“So much of the way out [of survival mode] has to do with psychology and human nature and emotion far more than any of us would like to admit,” Jonathan tells me in this episode.

Jonathan’s watched as the marketing realm has undergone a complete overhaul, with continuous and dramatic changes still filtering down.

That uncertainty has left many stalled, stuck or stale brands that need to revamp their image and their strategies.

And to develop a new breed of resilience.

Using his background in psychology, Jonathan recognizes the predictable ways people react in survival mode and channels that for better marketing.

And he’s done it all without sacrificing his integrity.

If you’ve noticed that biographies of great people tend to be filled with a mess of a personal life, this episode’s for you.

If you feel your business is stalled, stuck or stale, Jonathan’s story may help you get chugging again.

And if you want to weatherproof your business for the ongoing marketing storms in today’s fast-changing world, click play in the player above to get started.

Listen to this episode to hear Jonathan David Lewis discuss with me how to make your business thrive in the new marketing age and more:

• How to deal with lightning-fast changes in the marketing world.
• Knowing who to disappoint.
• The one attribute that will get you ahead farther than any other.
• Developing resilience in your business.
• Being comfortable in ambiguity.
• Why business leaders act the way they do in the face of disruptions or industry challenges.
• The one thing every successful strategy has behind it.
• Work-life balance while writing a book.
• Buckling down when things seem hardest to WIN!
• Why Jonathan’s company won’t service many big-money companies.

Books and resources mentioned in this episode:

Some of the following links are affiliate links. If you click through and purchase The Lions Pride may get a small commission.

• “The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level,” by Gay Hendricks
• “Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client,” by Patrick Lencioni
• “The Connected Company,” by Dave Gray and Thomas Vader Wal
• “Brand vs. Wild: Building Resilient Brands for Harsh Business Environments,” by Jonathan David Lewis

How to contact Jonathan David Lewis:

• Website

Feeling stuck?

You don’t have to feel stalled, stuck or stale in your business.

As coaches leading a movement of businessmen, we walk beside you to bring your business and life to a higher plane.

If you feel stuck at all, let’s talk about it. In your free video call, we’ll get you started back toward the freedom to grow and go BIG.

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