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The Loop Marketing PodcastEpisodes
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The Loop Marketing Podcast
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Episodes of The Loop Marketing Podcast
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Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for b
In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing conce
In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024.They discuss: The rise of r
In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.Peter shares his insights on the startup journey, from ideation to acqu
In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what dif
In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn: th
Welcome back to The Loop Marketing Podcast! Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023.In our session, 'From Creative to Content: Why All Mar
The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️Because what it takes to successfully move your customers is changing.Today, brands must collapse the traditional mar
A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for their brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President
In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of a
What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida. How DE
The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savan
Welcome to Season 2 of The Loop Marketing Podcast! We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holis
The Loop Marketing Podcast team wants to thank everyone for joining us for our inagural season. We’ve enjoyed sharing our insights on important marketing topics and agency culture!We are going to take a short break over the holidays, and will
Want to advance your digital marketing in 2023? Learn Coegi’s top tips and trends for programmatic marketing as we enter the new year. Our CEO and Vice President of Marketing discuss the future of data privacy, sustainability, retail media, sh
The joys of parenthood, the pains of major life change, the pressure of fast-paced jobs - how can working moms juggle it all?In this episode of The Loop Marketing Podcast, two of Coegi's female leaders share their experience with motherhood in
"An empowered employee is someone who feels comfortable sharing their perspective, actively contributing and is supported in their role."Empowered employees also feel confident and are okay being vulnerable with their teams. At Coegi, employee
Are you leveraging artificial intelligence for your marketing?If not, you’re likely spending unnecessary time and effort launching and optimizing advertising campaigns.In this episode of The Loop Marketing Podcast, we sit down with Jacob Aman
#AgencyLife - Marketing agencies have quite the reputation. Long hours, demanding clients, quick turn times, hours of meetings daily - it's a recipe for burn out. But it's not just agencies that have a problem. Quiet Quitting, The Great Resign
OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and
As a society, we've come a long way in terms of equality for women. However, being a woman in the workplace is still a challenge. To this day, for every 100 men promoted to a managerial position, only 86 women are promoted. Why does this imbal
In this episode, Coegi's Director of Data & Technology, Jake Amann and Radar Analytics President, Candice Rotter, join us to discuss how to find the meaningful insights in your data analytics to move your brand closer to it's business goals.
Are you relying on biased syndicated survey data?Is your marketing research giving you meaningful insights?Are you searching for the "BIG IDEA" in your marketing research? In this episode of The Loop Marketing Podcast, you'll learn new ways
Calling all media strategists and planners!Are you feeling unsure about how to create a successful media strategy? With the cookieless future, increased privacy regulations and a multitude of other industry changes, media plans must be more ni
Are you falling victim to one of these three influencer marketing myths? Influencer marketing is an awareness-only tactic Influencer marketing is too expensive Influencer marketing is only for CPG brands If this is you, it’s time
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